Senior Brand Marketing & Digital Communications Lead

RTX; East Hartford (CT); Hybrid; USD 132,000 - 252,000; Full time

Job summary

RTX, the world’s largest aerospace and defense company, seeks a Sr Manager, Brand Marketing & Digital Communications to lead the development of creative assets and content for Pratt & Whitney campaigns. The role shapes brand identity and messaging, collaborating with account leads to ensure alignment with organizational goals.

You will manage integrated deliverables across paid media, social, video, events, and tradeshows; guide agencies; ensure on-time, on-budget execution; and contribute to

Qualifications

• Typically requires a university degree and 10+ years of relevant experience.
• Alternate: advanced degree with 7+ years, or 14 years of relevant experience in absence of a degree.

Responsibilities

• Lead the creation and execution of integrated marketing deliverables, including paid media, social media, video, events, and tradeshows.
• Shape and maintain Pratt & Whitney’s visual and verbal brand identity across all platforms.
• Provide marketing counsel to support account goals, including channel activation and asset development.
• Collaborate with business unit communication leads to gather project requirements, timelines, and estimates.
• Ensure creative work aligns with account objectives and is delivered on time and within budget.
• Manage creative agencies to ensure high-quality execution of brand expression across deliverables.
• Identify connections among business unit campaigns to support long-term strategic planning.
• Serve as a steward of the brand, advocating for its value and educating stakeholders on its strategic importance.

Skills

Brand strategy

Marketing leadership

Paid media

Social media

Video production

Event materials

Agency management

Brand governance

Education

University degree

Advanced degree

Job description

RTX, the world’s largest aerospace and defense company, seeks a Sr Manager, Brand Marketing & Digital Communications to lead the development of creative assets and content for Pratt & Whitney campaigns. The role shapes brand identity and messaging, collaborating with account leads to ensure alignment with organizational goals.

You will manage integrated deliverables across paid media, social, video, events, and tradeshows; guide agencies; ensure on-time, on-budget execution; and contribute to