Sports Partnerships Lead: Brand Activations & Growth

Royal Caribbean Group; Miami (FL); Hybride; USD 110 000 - 140 000; Plein temps

Résumé du poste

Royal Caribbean Group in Miami seeks a Manager of Creative and Content to translate a premier sports partnership into brand awareness, social growth, and loyalty for Royal Caribbean vacations locally and beyond.

The role focuses on relationship management, strategy, and driving consumer excitement across national and global markets, with a strong emphasis on collaboration across marketing teams and external partners.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or related field.
• 6+ years’ experience in advertising or marketing.
• Relevant sports partnership experience required.
• Experience with digital, social media, broadcast/streaming, stadium and in-person activations.

Responsabilités

• Strategize, develop and execute Royal Caribbean’s sports partnership plan with marketing teams and external vendors to ensure timely and effective delivery of all marketing assets for digital, print, in-stadium and streaming advertising.
• Strategize and develop full thematic storyline, look and feel for each annual season and ensure messaging and visual themes are pulled through every partnership deliverable, event and asset.
• Align, service, and maintain day-to-day relationship with key contacts at our partner team to further relationship with ongoing collaboration, clarity and mutual goal-setting.
• Devise a partnership social calendar, in collaboration with social media teams on both sides, consisting of partnership milestone moments, team coverage, behind-the-scenes access, influencer strategy and giveaways that complement the overall Royal Caribbean social content calendar as well as the partner team’s social strategy.
• Devise and execute annual, season-long sweepstakes campaigns to increase brand awareness, social following and lead generation.
• Devise, coordinate and execute impactful player appearance opportunities that can be leveraged into social and digital content moments.
• Conceptualize and coordinate production and staffing for season-long stadium fan zone activations, in-game activations, and other on-site fan interactions that are in the spirit of the brand, to increase brand awareness, lead generation and community presence.
• Ensure adherence to all legal requirements for social media and in person giveaways, activations and sweepstakes in collaboration with legal team; ensure full legal compliance in all markets and engage third party sweepstakes vendors where necessary
• Design partnership measurement plan and regularly analyze metrics to understand the impact of the partnership in furthering defined brand goals and objectives
• Ensure Royal Caribbean maintains relevance and authenticity in the local, national and global sports community; provide intel on major trends within the community and advise internal collaboration teams (social, creative, brand) on best-in-class event advertising, activations and sweepstakes
• Devise messages, moments and events to further visibility and purpose of the partnership for employees and members of the local South Florida community
• Manage season-long ticket and suite allotments across internal teams to ensure usage meets legal requirements while furthering marketing goals and other interests of the company
• Plan and manage annual budget to support all aspects of the partnership plan

Connaissances

Sports partnership experience

Advertising/marketing experience

Relationship management

Communication skills

Strategic thinking

Self-starter

Organizational skills

Timeline management

Formation

Bachelor’s degree in Marketing/Advertising/Business or related field

Description du poste

Royal Caribbean Group in Miami seeks a Manager of Creative and Content to translate a premier sports partnership into brand awareness, social growth, and loyalty for Royal Caribbean vacations locally and beyond.

The role focuses on relationship management, strategy, and driving consumer excitement across national and global markets, with a strong emphasis on collaboration across marketing teams and external partners.