Senior Brand Manager, Shave - NA Growth & Innovation

Bic Corporation; Shelton (CT); Hybrid; USD 170,000 - 185,000; Full time

Benefits offered by this job

Medical coverage

401(k) retirement plan

Pension benefits

Life and disability insurance

Well-being resources

Job summary

BIC World in Norwalk, CT, is seeking a Senior Brand Manager for Shave to drive long-term brand strategy, growth, and category leadership in North America. You will identify consumer opportunities, shape the innovation pipeline, and lead two Brand Managers, translating insights into strategic action across digital, retail, and partnerships.

The role requires a strong P&L mindset, cross-functional leadership, and 8+ years in brand management within CPG.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of progressive marketing/brand management experience, ideally within CPG or consumer products.
• Strong experience developing brand and category strategies.
• Proven experience leading innovation/new product initiatives and integrated marketing campaigns.
• Strong understanding of P&L, budgets, and business drivers.
• Experience translating consumer, market, and performance data into actionable growth strategies.
• Proven people-management experience and ability to develop and guide a team.
• Demonstrated ability to work with and influence global, cross-functional stakeholders.
• Strategic, analytical, and creative problem-solving capabilities.
• A proactive, resourceful and entrepreneurial mindset, with the ability to create direction and move forward in an evolving environment.

Responsibilities

• Develop forward-looking brand and category strategies that strengthen BIC’s position in Shave.
• Identify consumer needs, emerging behaviors, category trends, and white-space opportunities that can unlock future growth.
• Translate consumer, competitive, and financial insights into clear strategic priorities and business recommendations.
• Apply a strong commercial and P&L mindset when evaluating growth opportunities and investments.
• Shape the innovation and renovation pipeline in partnership with global and cross-functional teams.
• Lead the development of breakthrough, insight-driven marketing campaigns across digital, social, e-commerce, retail, media, and other relevant channels.
• Develop strong consumer propositions, positioning, and go-to-market strategies for new and existing products.
• Explore new ways to grow the brand, including strategic partnerships and collaborations.
• Challenge established assumptions and bring fresh thinking to how BIC can win with consumers.
• Partner across Sales, Finance, Global Category, Consumer Insights, R&D, Supply Chain, agencies, and other functions to turn strategy into action.
• Collaborate and influence effectively across global teams, countries, and cultures.
• Lead, coach, and develop two direct reports, providing strategic direction while empowering strong execution.

Skills

8+ years of marketing/brand management

Brand strategy

Innovation/new product initiatives

P&L mindset

People management

Cross-functional collaboration

Strategic, analytical and creative

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

BIC World in Norwalk, CT, is seeking a Senior Brand Manager for Shave to drive long-term brand strategy, growth, and category leadership in North America. You will identify consumer opportunities, shape the innovation pipeline, and lead two Brand Managers, translating insights into strategic action across digital, retail, and partnerships.

The role requires a strong P&L mindset, cross-functional leadership, and 8+ years in brand management within CPG.