Hybrid Senior Shave Brand Manager: Growth & Innovation Lead

Bic Group; Norwalk (CT); Hybrid; USD 170,000 - 185,000; Full time

Job summary

BIC is seeking a Senior Brand Manager for Shave to drive North American growth. You will lead brand strategy, innovation, and campaigns while mentoring two Brand Managers. The role emphasizes a mix of strategic thinking, P&L discipline, and cross-functional leadership across global teams.

Join a long-standing brand with a hybrid work model and a strong focus on developing opportunities, partnerships, and new platforms to fuel future performance in a dynamic market.

Qualifications

• 8+ years of progressive marketing/brand management experience in CPG or consumer products.
• Strong experience developing brand and category strategies.
• Experience leading innovation/new product initiatives and integrated marketing campaigns.
• Proven people-management experience and ability to develop a team.
• Ability to work with and influence global, cross-functional stakeholders.
• Strategic, analytical, and creative problem-solving capabilities.

Responsibilities

• Develop forward-looking brand and category strategies that strengthen BIC’s position in Shave.
• Identify consumer needs, emerging behaviors, category trends, and white-space opportunities for future growth.
• Translate insights into clear strategic priorities and business recommendations.
• Apply a strong commercial and P&L mindset when evaluating growth opportunities and investments.
• Shape the innovation and renovation pipeline with global and cross-functional teams.
• Lead the development of breakthrough, insight-driven marketing campaigns across digital, social, e-commerce, retail, and media channels.
• Develop consumer propositions, positioning, and go-to-market strategies for new and existing products.
• Explore strategic partnerships and collaborations to grow the brand.

Skills

Brand strategy

People management

Cross-functional collaboration

P&L mindset

Strategic thinking

CPG experience

Education

Bachelor's degree in Marketing

Job description

BIC is seeking a Senior Brand Manager for Shave to drive North American growth. You will lead brand strategy, innovation, and campaigns while mentoring two Brand Managers. The role emphasizes a mix of strategic thinking, P&L discipline, and cross-functional leadership across global teams.

Join a long-standing brand with a hybrid work model and a strong focus on developing opportunities, partnerships, and new platforms to fuel future performance in a dynamic market.