Senior Brand Manager: Product Launch & Patient Support

Thornton Tomasetti; United States; Sur place; USD 131 000 - 261 000; Plein temps

Résumé du poste

Abbott in Alameda, CA, is seeking a Senior Brand Manager to lead patient support programs and the integration of commercial initiatives across the US CRM ecosystem, including new product launches and digital updates. You will own the marketing strategy for Libre patient support programs and ensure seamless cross-functional enrollment across CRM, HCPs, and sales channels.

Collaborating with analytics and field teams, you will drive adoption, engagement, and lifecycle management while managing

Qualifications

• Bachelor's degree with 4-6 years of multichannel CRM experience or MBA with 1-3 years of related experience.
• Experience working with field teams and healthcare professionals (HCPs).
• Proven experience leading patient support programs and product launches.

Responsabilités

• Own go-to-market strategy, positioning, and value proposition for Libre patient support programs.
• Develop tools, activation plans, and cross-functional alignment across CRM, analytics, HCP, and sales teams.

Connaissances

Stakeholder management

CRM strategy

Multichannel marketing

Product launches

Formation

Bachelor's degree in Business/Marketing

MBA (optional)

Outils

CRM platforms

Description du poste

Abbott in Alameda, CA, is seeking a Senior Brand Manager to lead patient support programs and the integration of commercial initiatives across the US CRM ecosystem, including new product launches and digital updates. You will own the marketing strategy for Libre patient support programs and ensure seamless cross-functional enrollment across CRM, HCPs, and sales channels.

Collaborating with analytics and field teams, you will drive adoption, engagement, and lifecycle management while managing