Senior Brand Manager - Hefty & Private Label Growth

Reynolds Consumer Products; Lake Forest (IL); On-site; USD 127,700 - 185,150; Full time

Job summary

Reynolds Consumer Products in Lake Forest, IL, is seeking a Senior Brand Manager for the Hefty brand and private label to lead growth across portfolios. You will own brand strategy, P&L, pricing, and product extensions while guiding cross-functional teams to execute innovations and deliver results.

Responsibilities include developing integrated brand plans, translating shopper insights into action, and partnering with Sales, Finance, R&D, Supply Chain, and Operations to drive performance.

Qualifications

• BA/BS degree in Marketing, Business, or related field.
• 8+ years of Brand Marketing or General Management experience in CPG.
• Strong organizational skills with high attention to detail.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Excellent business acumen with experience managing budgets/P&L.
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
• Proficient in MS Office.
• Ability for some travel (10-15%).
• MBA or other advanced degree strongly preferred.

Responsibilities

• Lead Hefty brand and private label strategy, optimizing portfolio performance to deliver profitable growth.
• Develop and lead integrated brand business plans, including innovation pipelines, launch strategies, competitive positioning, media plans, and distribution priorities.
• Lead P&L management, including pricing, price pack architecture, investment trade offs, and financial performance analysis to guide decision making.
• Translate consumer, shopper, and market insights into clear business strategies, identifying short and long term growth opportunities.
• Lead cross functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence.
• Partner with Customer Marketing and Category Management to ensure strategies are converted into customer ready stories, selling tools, and in market execution.
• Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio.
• Communicate brand and business performance, providing clear, concise updates on results, key initiatives, and strategic priorities to senior leadership.

Skills

Brand Marketing

P&L management

Budget management

Project management

Education

BA/BS degree in Marketing, Business, or related field

MBA or other advanced degree (preferred)

Tools

Nielsen/Circana

MS Office

Job description

Reynolds Consumer Products in Lake Forest, IL, is seeking a Senior Brand Manager for the Hefty brand and private label to lead growth across portfolios. You will own brand strategy, P&L, pricing, and product extensions while guiding cross-functional teams to execute innovations and deliver results.

Responsibilities include developing integrated brand plans, translating shopper insights into action, and partnering with Sales, Finance, R&D, Supply Chain, and Operations to drive performance.