Senior Brand Manager: Festivals & Sponsorship Activations

ROSTR, Inc.; New York (NY); On-site; USD 75,000 - 78,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

Generous paid time off

401(k) with company match

Career development programs

Volunteer time off

Job summary

Live Nation Entertainment is seeking a Brand Manager to lead daily relationships with top corporate brands within our sponsorship portfolio, with emphasis on festivals and social content. You will manage programs end-to-end, from activation to performance reporting, ensuring client satisfaction and renewal opportunities.

A background in marketing, advertising, or activation agencies is required. The role involves cross-functional collaboration with Digital, Promotions, Talent, Content

Qualifications

• 5-7 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
• 1-3 years of employee and/or agency team management experience
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
• Excellent communication skills – written, verbal, presentation and visual storytelling

Responsibilities

• Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism.
• Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation
• Manages/Oversees the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
• Supports or leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc…) to ensure alignment between LN & client on strategy, delivery and performance of partnership
• Actively contributes to the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
• Manage the financial health of sponsorship programs by forecasting precisely, partnering across teams to optimize spend and mitigate budget risks, and serving as the account lead to ensure accurate financial reporting and revenue recognition.
• Supports the definition of program KPI that Live Nation can directly impact and manages the measurement and optimization of those performance metrics
• Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development.
• Meaningfully impacts department wide development initiatives that improve overall team efficiency and effectiveness
• Develops and grows relationships with key Live Nation teams to ensure the desired program delivery and results for clients
• Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support renewal and growth of sponsorship programs
• Supports Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• Proactively supports peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns

Skills

Brand management

Client service

Project management

Communication

Team leadership

Marketing strategy

Budget forecasting

Data analysis

Strategic thinking

Tools

Salesforce

Slack

Asana

Tableau

Microsoft Office

Keynote

Job description

Live Nation Entertainment is seeking a Brand Manager to lead daily relationships with top corporate brands within our sponsorship portfolio, with emphasis on festivals and social content. You will manage programs end-to-end, from activation to performance reporting, ensuring client satisfaction and renewal opportunities.

A background in marketing, advertising, or activation agencies is required. The role involves cross-functional collaboration with Digital, Promotions, Talent, Content