Senior Brand Manager - Equity, Innovation & Growth

Mars Incorporated in; Chicago (IL); On-site; USD 154,000 - 211,000; Full time

Benefits offered by this job

variable pay

medical and dental benefits

participation in 401k plan

paid time off benefits

Job summary

KIND is seeking a Senior Brand Manager, Brand Equity & Commercial Innovation to steward the KIND brand across North America and globally. The role translates the brand platform into a sharp communications strategy and brings it to life through integrated campaigns and commercial ideas that drive relevance and choices.

As IAT lead, you will align creative, media, insights, omni, shopper, and sales partners into one plan, manage the equity budget, and make ROI-driven trade-offs to travel the

Qualifications

• 8+ years of experience in Marketing, Brand Management, or related commercial roles within the CPG industry.
• Proven ownership of brand equity and communications development from brief, through creative development and production, to in-market measurement and optimization.
• Proven ability to lead creative, media, PR, and social agency partners and get breakthrough work with a clear point of view on the creative product.
• Track record of building commercial ideas (LTOs, partnerships, seasonal programs) that deliver brand excitement and topline growth.

Responsibilities

• Own the KIND brand platform, positioning, and identity as the guardian of what the brand stands for across every touchpoint, portfolio, and occasion.
• Translate the platform into brand book, messaging architecture, design principles, and creative guardrails.
• Own brand health measurement and diagnosis, tracking equity, awareness, and consideration and turning results into concrete implications for the plan.
• Lead the annual and multi-year communications strategy for KIND in North America, and partner with global markets to ensure assets travel and align with local needs.

Skills

Marketing leadership

Brand management

Cross-functional collaboration

Budget management

Education

BA/BS in Marketing or Business Administration

MBA (asset)

Job description

KIND is seeking a Senior Brand Manager, Brand Equity & Commercial Innovation to steward the KIND brand across North America and globally. The role translates the brand platform into a sharp communications strategy and brings it to life through integrated campaigns and commercial ideas that drive relevance and choices.

As IAT lead, you will align creative, media, insights, omni, shopper, and sales partners into one plan, manage the equity budget, and make ROI-driven trade-offs to travel the