Senior Brand Manager – Destination Brand Experience

Forrest Johnson Llc; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

Unclaimed Baggage in Scottsboro, Alabama, is seeking a Senior Brand Manager to turn brand strategy into campaigns that travelers notice and remember. You will lead four to six tentpole campaigns annually, partner with creative, social, digital, e-commerce, PR, and retail teams, and shape the brand plan across our Scottsboro campus and Atlanta marketing team.

You will build destination and partnership programs, manage budgets, and measure impact, all while nurturing a culture of collaboration,

Qualifications

• 5–8 years of brand marketing experience in consumer goods, retail, hospitality, or destination marketing.
• Proven track record leading full-cycle brand campaigns from strategy to measurement.
• Strong briefing and written communication skills for creative teams.
• Ability to lead through influence across creative, social, digital, PR, and retail partners.
• Bachelor’s degree in marketing, communications, or a related field.

Responsibilities

• Lead four to six tentpole campaigns per year from brief to read-out.
• Develop annual brand strategy, plan, and marketing calendar.
• Write precise briefs and partner with Creative Director through concepting and production.
• Own Huntsville regional awareness plan and select local media placements.
• Coordinate with PR agency and PR & Communications Specialist on media visits.
• Lead brand partnerships, activations, and influencer work.
• Collaborate with social, digital, e-commerce, and experiential design teams.
• Develop and mentor PR and Project Coordinator; spend regular time on Scottsboro ground.
• Define success criteria and measure campaigns' results.
• Manage budgets and allocate spend for maximum impact.

Skills

Brand marketing

Campaign leadership

Cross-functional partnership

Creative briefing

OOH/local media planning

PR collaboration

Measurement/analytics

Team leadership

Education

Bachelor's degree in marketing, communications, or related field

Job description

Unclaimed Baggage in Scottsboro, Alabama, is seeking a Senior Brand Manager to turn brand strategy into campaigns that travelers notice and remember. You will lead four to six tentpole campaigns annually, partner with creative, social, digital, e-commerce, PR, and retail teams, and shape the brand plan across our Scottsboro campus and Atlanta marketing team.

You will build destination and partnership programs, manage budgets, and measure impact, all while nurturing a culture of collaboration,