Senior Brand Manager — Destination & Campaign Lead

Unclaimed Baggage; Scottsboro (AL); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Job summary

Unclaimed Baggage, a family-owned retailer in Scottsboro, AL, seeks a Senior Brand Manager to transform brand strategy into campaigns that delight guests. You will lead tentpole campaigns, shape the brand plan, and collaborate across creative, social, digital, e-commerce, PR, and in-store experiences.

You’ll work across Scottsboro and Atlanta teams, with on-site focus in Scottsboro, and expand destination partnerships, campus initiatives, and local media buys as the role grows.

Qualifications

• 5–8 years of brand marketing experience in consumer marketing, retail, hospitality, or destination marketing.
• Experience leading full-cycle brand campaigns from strategy to execution and measurement.
• Strong project management and ability to influence cross-functional partners without direct authority.
• Excellent briefing and written communication skills to align creative teams with strategy.

Responsibilities

• Lead four to six tentpole campaigns per year from start to finish, including objective, budget, and read-out.
• Develop annual brand strategy, plan, and marketing calendar with leadership.
• Write crisp briefs and partner with Creative Director to ensure work stays on strategy and on brand.
• Own regional awareness and media planning, with Huntsville focus and local partnerships.
• Lead brand partnerships, activations, influencers, and cross-functional collaboration with social, digital, and retail teams.
• Manage and develop the PR & Communications Specialist and Project Coordinator.

Skills

Brand marketing

Campaign leadership

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in marketing or related field

Job description

Unclaimed Baggage, a family-owned retailer in Scottsboro, AL, seeks a Senior Brand Manager to transform brand strategy into campaigns that delight guests. You will lead tentpole campaigns, shape the brand plan, and collaborate across creative, social, digital, e-commerce, PR, and in-store experiences.

You’ll work across Scottsboro and Atlanta teams, with on-site focus in Scottsboro, and expand destination partnerships, campus initiatives, and local media buys as the role grows.