Brand Architect: Lead Destination Campaigns

Forrest Johnson Llc; Scottsboro (AL); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Unclaimed Baggage is seeking a Senior Brand Manager to turn brand strategy into campaigns that attract guests and travel attention. You’ll lead four to six tentpole campaigns annually, shaping the brand plan, and working across creative, social, digital, e-commerce, PR, and in-store experiences.

You’ll collaborate with the Scottsboro campus and Atlanta marketing team, building destination partnerships, campus programs, and local media buy plans to grow awareness and guest engagement.

Qualifikationen

• 5–8 years of brand marketing experience in consumer-led settings.
• Strong ability to lead full-cycle brand campaigns from strategy to measurement.
• Excellent briefing and written communication for creative collaboration.

Aufgaben

• Lead four to six tentpole campaigns per year from brief to read-out.
• Build annual brand strategy, plan, and marketing calendar with leadership.
• Write clear briefs and partner with creative teams to ensure on-brand work.
• Own regional awareness in Huntsville, identify best local media and partnerships.
• Lead brand partnerships, activations, and influencer work within campaigns.
• Collaborate with social, digital, e-commerce, PR, retail teams to land campaigns.

Kenntnisse

Brand marketing

Campaign leadership

Influence through partnership

Cross-functional teamwork

Project management

Ausbildung

Bachelor's degree in marketing/communications

Jobbeschreibung

Unclaimed Baggage is seeking a Senior Brand Manager to turn brand strategy into campaigns that attract guests and travel attention. You’ll lead four to six tentpole campaigns annually, shaping the brand plan, and working across creative, social, digital, e-commerce, PR, and in-store experiences.

You’ll collaborate with the Scottsboro campus and Atlanta marketing team, building destination partnerships, campus programs, and local media buy plans to grow awareness and guest engagement.