Senior Brand Manager - CVS Media Exchange (CMX)

Hispanic Alliance for Career Enhancement; Woonsocket (RI); Hybrid; USD 82,000 - 200,000; Full time

Job summary

Join a forward-thinking company as a Senior Brand Manager for a fast-growing retail media platform. In this dynamic role, you'll lead the brand vision and marketing strategy, leveraging your extensive experience in marketing and digital media. Collaborate with cross-functional teams to create engaging content and drive partnerships, while tracking brand health and market position. This innovative firm offers a hybrid work model, allowing you to balance onsite collaboration with flexibility. If you're a creative problem solver with a passion for brand strategy, this is the opportunity for you!

Benefits

Medical Plans

401(k)

Employee Stock Purchase Plan

Wellness Programs

Paid Time Off

Flexible Schedules

Family Leave

Qualifications

• 7+ years in Marketing/Media/Advertising with a focus on digital media.
• Experience in product marketing within digital media or retail media networks.

Responsibilities

• Craft and drive the brand vision and B2B marketing strategy for CMX.
• Deploy content across various channels to promote engagement.

Skills

Marketing/Media/Advertising

Digital Product Marketing

Cross-Functional Leadership

B2B Public Relations

Creative Problem Solving

Education

Bachelor's degree in business, marketing, or related field

MBA

Tools

Adobe Analytics

Marketo

LinkedIn Business Manager

Job description

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels, and more than 300,000 purpose-driven colleagues — caring for people where, when, and how they choose in a way that is uniquely more connected, more convenient, and more compassionate. And we do it all with heart, each and every day.

About CMX

CMX, the omnichannel commerce media network of CVS Pharmacy, creates unique 1-to-1 interactions between brands and shoppers, setting the standard for how consumers discover essential products.

Leveraging first-party loyalty data insights from 90M+ addressable ExtraCare members, we unite brands and customers with a leading, trusted voice in health and wellness — CVS Pharmacy. Our local reach at national scale allows brands to create personalized interactions and use predictive shopper insights that drive measurable results.

We are pioneers of measurement and transparency through our industry-leading solutions and are committed to being the trusted partner for campaign accuracy and effectiveness.

Senior Brand Manager, CVS Media Exchange (CMX)

Do you have experience building a B2B marketing and brand strategy in a high-growth, highly competitive industry — or even better, in an omnichannel/commerce or retail media network? Are you passionate about bringing to life an innovative brand that drives partnership and engagement? Are you an intrapreneurial leader who knows how to get things done through formal channels as well as relationships across a matrixed organization?

If this sounds like you, join us as a Senior Brand Manager, CVS Media Exchange (CMX), the retail media network of CVS Pharmacy. In this role, you'll own the brand vision, positioning, and B2B marketing strategy for our fast-growing retail media platform, part of the 6th largest company in the U.S. Your goal is to craft a clear, differentiated market narrative for CMX that drives advertiser partnership and engagement.

Responsibilities

As the voice of CMX in the market, your ability to assess the competitive landscape and understand advertiser needs (current and future) is critical. You will craft CMX into a unique brand with a solidified, differentiated, and consistent industry position, and drive that story through paid, owned, and earned channels in collaboration with our creative, PR, media, and business teams.

You will be responsible for deploying content across various channels, including website, LinkedIn, sales collateral, and media campaigns. You will orchestrate cross-team efforts to maintain a comprehensive content calendar focused on messaging that promotes engagement with our products and client solutions.

Collaborating with multiple teams, you'll leverage your expertise in digital media and public relations to support our business objectives and differentiate us from competitors through integrated marketing efforts.

Finally, you'll lead brand health tracking and research to understand our market position and identify key opportunities, establishing KPIs to measure marketing effectiveness.

Location

Hybrid model with 3 onsite days/week at one of these locations:

• Boston, MA
• Wellesley, MA
• Woonsocket, RI
• New York / Soho, NY
• Blue Bell, PA
• Chicago, IL

Required Qualifications

• 7+ years in Marketing/Media/Advertising
• 5+ years in marketing/brand strategy with digital media and retail/CPG experience
• 3+ years of digital product marketing, demonstrating growth in products and partnerships
• 3+ years of cross-functional leadership
• 2+ years in digital or retail media, including B2B public relations and paid campaigns

Preferred Qualifications

• Experience in product marketing within digital media or retail media networks for over 2 years
• Proven ability to collaborate effectively with internal and external partners
• Self-motivated with high capacity to perform in demanding environments
• Excellent communication skills in both written and oral forms, comfortable with business announcements
• Creative problem solver, able to adapt and act independently
• Familiarity with platforms like Adobe Analytics, Marketo, LinkedIn Business Manager
• Travel up to 25%

Education

• Bachelor's degree in business, marketing, or related field (or equivalent experience)
• MBA preferred

Pay Range

The typical pay range is $82,940 - $199,144, depending on experience, education, and location. This role is eligible for bonuses, commissions, and equity awards.

Benefits

We offer comprehensive benefits, including medical plans, 401(k), employee stock purchase plan, wellness programs, paid time off, flexible schedules, family leave, and more. For details, visit CVS Benefits.

Application deadline: 05/02/2025. Qualified applicants with arrest or conviction records will be considered in accordance with laws.