Senior Brand Manager - Candy Brand Growth & Strategy

Perfetti Van Melle; Erlanger (KY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

PTO package including vacation, sick, 

personal, and pay it forward time off

13 paid holidays

401k with Company Match up to 8%

Annual Bonus potential and merit-based

increases

Comprehensive Health Insurance

Annual well-being subsidy

Maternity/Paternity leave

Sam's Club or Costco membership reimbu

Tuition-Free College Program or Free

Continued Education

Modest monthly candy allotment

Job summary

Perfetti Van Melle in Erlanger, KY, seeks a Senior Brand Manager to lead strategic development and execution for multiple brands, coordinating with brand teams, partners, and global teams to deliver the annual business plan.

You will drive in-market success, work with the director and cross-functional partners on longer-term category strategies, and shape growth through consumer insights and creative development in a candy-focused culture.

Qualifications

• Bachelor’s Degree in Marketing or related field (MBA preferred).
• 5–7 years of experience in marketing, with a preference for CPG/FMCG brands.
• Marketing skillset includes cross-functional leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management.
• Strong leadership, strategic thinking, proactivity, agility, accountability, business acumen, collaboration, innovative mindset, analytical and presentation skills.
• Proactive, energized, and enthusiastic about working in a candy-like culture.

Responsibilities

• Lead strategic development and execution for multiple category segments, brands or sub-brands.
• Coordinate with brand teams, cross-functional partners, global teams and external agencies.
• Develop and execute the annual business plan including marketing brand strategies.
• Influence commercialization of new products to ensure in-market success.
• Partner with the director and cross-functional team members to develop longer-term category and brand strategies.

Skills

Brand management

Cross-functional leadership

Business analysis

Consumer insights

Financial acumen

Creative development

Leadership

Strategic thinking

Proactivity

Agility

Accountability

Collaboration

Innovative mindset

Analytical

Presentations

Education

Bachelor’s Degree in Marketing

MBA

Job description

Perfetti Van Melle in Erlanger, KY, seeks a Senior Brand Manager to lead strategic development and execution for multiple brands, coordinating with brand teams, partners, and global teams to deliver the annual business plan.

You will drive in-market success, work with the director and cross-functional partners on longer-term category strategies, and shape growth through consumer insights and creative development in a candy-focused culture.