Senior Brand Manager

Perfetti Van Melle; Erlanger (KY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

PTO package including vacation, sick, 

personal, and pay it forward time off

13 paid holidays

401k with Company Match up to 8%

Annual Bonus potential and merit-based

increases

Comprehensive Health Insurance

Annual well-being subsidy

Maternity/Paternity leave

Sam's Club or Costco membership reimbu

Tuition-Free College Program or Free

Continued Education

Modest monthly candy allotment

Job summary

Perfetti Van Melle in Erlanger, KY, seeks a Senior Brand Manager to lead strategic development and execution for multiple brands, coordinating with brand teams, partners, and global teams to deliver the annual business plan.

You will drive in-market success, work with the director and cross-functional partners on longer-term category strategies, and shape growth through consumer insights and creative development in a candy-focused culture.

Qualifications

• Bachelor’s Degree in Marketing or related field (MBA preferred).
• 5–7 years of experience in marketing, with a preference for CPG/FMCG brands.
• Marketing skillset includes cross-functional leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management.
• Strong leadership, strategic thinking, proactivity, agility, accountability, business acumen, collaboration, innovative mindset, analytical and presentation skills.
• Proactive, energized, and enthusiastic about working in a candy-like culture.

Responsibilities

• Lead strategic development and execution for multiple category segments, brands or sub-brands.
• Coordinate with brand teams, cross-functional partners, global teams and external agencies.
• Develop and execute the annual business plan including marketing brand strategies.
• Influence commercialization of new products to ensure in-market success.
• Partner with the director and cross-functional team members to develop longer-term category and brand strategies.

Skills

Brand management

Cross-functional leadership

Business analysis

Consumer insights

Financial acumen

Creative development

Leadership

Strategic thinking

Proactivity

Agility

Accountability

Collaboration

Innovative mindset

Analytical

Presentations

Education

Bachelor’s Degree in Marketing

MBA

Job description

Senior Brand Manager

Date: Jul 31, 2026

Location: Erlanger, KY, US, 41018

WHAT YOU WILL DO

The Senior Brand Manager will lead the strategic development and execution for multiple category segments, brands and/or sub-brands. They will lead collaboration within and across the brand teams, cross functional business partners, global teams, and external communications agencies. The goal of which is to develop and execute the annual business plan including marketing brand strategies. The Senior Brand Manager will also have a strong influence in commercializing new products to ensure in-market success. They will also partner with the director and other cross functional team members to develop longer term category and brand strategies needed for sustained growth.

WHAT WE NEED FROM YOU

• Bachelor’s Degree in Marketing or related field with MBA preferred.
• 5-7 years of experience in marketing. Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods).
• Marketing skillset to include cross-functional project leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management.
• Functional competencies include: Leadership, Strategic Thinking, Proactivity, Agility, Accountability, Business Acumen, Collaboration, Innovative Mindset, Analytical, Creative, Organized, Strong Written and Oral Presentations Skills
• Proactive, energized, and enthusiastic about working in a candy-like culture and making life sweeter!

WHAT WE OFFER

At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:

• PTO package including vacation, sick, personal, and pay it forward time off
• 13 paid holidays
• 401k with Company Match up to 8%, ranking in the top 1% of the country
• Annual Bonus potential and merit-based increases
• Comprehensive Health Insurance
• Annual well-being subsidy
• 20 weeks Maternity & 12 weeks Paternity leave options
• Sam's Club or Costco annual membership reimbursement
• Tuition-Free College Program or Free Continued Education (BA, Masters, etc.)
• Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.