Senior Brand Manager

Legendairy Milk; Texas; Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

PTO & Sick Time

Paid company holidays

Medical, Dental, Vision Insurance

Employer matching 401K

Product samples and discounts

Hybrid work environment

Job summary

Legendairy Milk is seeking a Senior Brand Manager to shape growth across the brand portfolio. You will lead strategy, messaging, and cross‑functional collaboration with Product, Creative, Growth, Sales, Supply Chain, and Customer Experience teams.

You will own go‑to‑market for new launches, develop compelling campaigns, and ensure consistent brand messaging across channels while driving performance through data‑driven decisions.

Qualifications

• 5–8+ years of progressive experience in brand management, marketing, or related roles.
• Experience leading omni-channel campaigns and product launches with measurable results.
• Experience in health/wellness, e‑commerce, or retail brands preferred.

Responsibilities

• Lead the development and execution of brand strategies to drive awareness and growth.
• Own go‑to‑market for new product launches with cross‑functional teams.
• Design and optimize marketing workflows, measure performance, and drive improvements.

Skills

Strategic thinking

Brand management

Cross-functional leadership

Omni-channel marketing

Data-driven decisions

AI fluency

Job description

At Legendairy Milk®, we provide organic herbal products and education geared toward pregnancy, birth, baby and breastfeeding. We also are the #1 Lactation Brand in the U.S., trusted by millions of moms for over a decade. If you are passionate about supporting new and expectant parents and their little ones as they navigate this new chapter in their lives, we want to hear from you!

We're looking for a phenomenal Senior Brand Manager to help shape the next chapter of our growth. As a fast-growing company that's also a category leader, we're expanding our product portfolio, reaching new audiences, and creating new opportunities to serve women through every stage of life. This role requires a balance of strategic thinking, executional excellence, and strong cross-functional leadership.

Brand Strategy & Growth

• Lead the development and execution of brand strategies that drive awareness, customer loyalty, and long-term business growth
• Translate category and consumer insights into meaningful positioning, messaging, and marketing strategies that differentiate our products in the market
• Identify emerging customer trends, market opportunities, and competitive shifts to help guide business decisions
• Partner closely with leadership to align brand initiatives with company goals and growth objectives

Product Launches & Go-to-Market Leadership

• Own the go-to-market process for new product launches, partnering with Product Development, Creative, Growth, Sales, Supply Chain, and Customer Experience teams
• Develop launch strategies, messaging frameworks, campaign plans, and timelines that ensure successful execution
• Drive cross-functional alignment and accountability throughout the launch process
• Ensure products are positioned effectively across all customer touchpoints
• Lead integrated omni-channel marketing campaigns across social media, influencer marketing, email, retail and other key channels
• Collaborate with the Creative team to develop compelling campaign concepts and content that resonate with our audience
• Ensure consistent brand messaging and customer experience across all channels
• Evaluate campaign performance and identify opportunities to optimize future initiatives
• Serve as a strategic leader within the marketing team, helping elevate brand thinking and execution
• Build strong cross-functional relationships across the organization to drive alignment and execution

Process & Performance

• Design and improve marketing workflows, project management systems, and launch processes to increase team effectiveness
• Track and report on key marketing and business metrics, translating data into actionable recommendations
• Balance multiple priorities while maintaining strong attention to detail and executional excellence
• Bring a continuous improvement mindset to both brand-building and operational processes

What We're Looking For

Experience

• 5-8+ years of progressive experience in brand management, marketing, or related roles
• Experience leading successful omni-channel campaigns and product launches that delivered measurable business results
• Experience in CPG, health and wellness, e-commerce, or retail brands strongly preferred
• Experience managing cross-functional stakeholders

Skills

• Strong strategic thinking and ability to connect brand initiatives to business outcomes
• Deep understanding of consumer insights, positioning, messaging, and brand development
• Excellent project management skills with the ability to manage multiple priorities simultaneously
• Strong analytical skills and comfort using data to drive decisions
• Exceptional cross-functional collaboration
• AI-fluent and curious about how emerging technologies can improve marketing effectiveness and team efficiency
• Ability to balance strategy with hands-on execution

Bonus Points

• Experience launching products in a fast-paced growth environment
• Experience working with subscription, DTC, or omni-channel brands
• Passion for women's health, breastfeeding, wellness, and mission-driven brands
• Experience building marketing processes
• Are equally strategic and execution-oriented
• Enjoy bringing order and clarity to complex projects
• Can influence without authority and build strong cross-functional relationships
• Care deeply about both brand building and business performance
• Want to help create products and experiences that genuinely improve women's lives
• Hybrid work environment (minimum 3 days in the office)
• Paid time off (PTO) and Sick Time
• Paid annual company holidays
• Medical, Dental, and Vision Insurance
• Employer matching 401K participation
• Product samples and discounts
• Opportunity to grow with a fast-moving women's wellness brand

Compensation: $100-$120k + bonus