Senior Brand Manager

remy-cointreau; New York (NY); Hybrid; USD 135,000 - 155,000; Full time

Job summary

Rémy Cointreau in New York is seeking a Senior Brand Manager to develop and execute brand strategies for the U.S. market, delivering sales and profit commitments.

The role sits in our New York office with a hybrid schedule (3 days in-office, 2 days remote) and requires strong consumer marketing experience and brand leadership. You will conduct market research, shape brand positioning and communications, oversee multi-channel campaigns, and coordinate with internal teams and external agencies to

Qualifications

• BA/BS in business-related field (MBA preferred).
• Minimum 5 years consumer marketing experience; beverage/CPG background preferred.
• Strong brand strategy development skills in a commercial context.
• Excellent presentation and storytelling skills with ability to influence senior stakeholders.
• Travel approximately 20% (including overnights).

Responsibilities

• Develop and implement long- and short-term brand strategies for the U.S. market.
• Generate volume-building programs and deliver yearly sales and profit commitments.
• Perform research and analysis to guide future brand development and positioning.
• Monitor compliance and track results for the brand; manage multi-channel campaigns.
• Lead cross-functional teams and manage external agencies to ensure consistent brand voice.
• Own brand storytelling and ROI analysis for campaigns and activations.

Skills

Consumer marketing

Brand strategy

Presentation skills

Storytelling

Travel 20%

Education

BA/BS in business-related field

Tools

PowerPoint

Excel

Job description

Contract type: Permanent contract

Job Function: Marketing (inc. Digital)

Job Location: New York HQ

Country/Region: United States

Full time/Part Time: Full time

Estimated Experience: 5 – 7 years

Job Level: Non manager

Job Requisition ID: 674

Base Salary Range (Lo.): 135,000.00

Base Salary Range (Hi.): 155,000.00

Information at a Glance All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes 14 singular brands, such as the Rémy Martin and LOUIS XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of over 1,783 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.

QualificationsandEducationRequirements

• RequiresaB.A./B.S.degreeinabusiness-relatedfield,preferablyinMarketing(MBApreferred).
• Aminimumof5yearsofconsumermarketingexperienceisrequired;experienceinthealcoholbeverageindustryorotherbackgroundssuchasexperienceincosmeticsandorotherconsumerpackagedgoods
• Strongunderstandingofbrandstrategydevelopmentinacommercialcontext
• Excellentpresentationandstorytellingskills,stronganalyticalcapabilities,andabilitytoinfluencecross-functionalseniorstakeholders.
• Position requires approximately 20% travel (including some overnights)

Preferred Skills

CustomerOriented:

• Understanding,meetingandanticipatingtherequirementsofthecustomer(internalandexternal)andconsumers.

EfficiencyOriented:

• Performingorfunctioninginthebestpossiblemannerwiththeleastwasteoftimeandeffort;havingandusingrequisiteknowledge,skill,andindustry;competentandcapable.

InitiativeandAnticipation:

• Feelingorrealizingbeforehandortoforeseeproblemsoropportunities;dealwithbeforehandsoastomitigate,nullifyorprevent.

RigorandQuality:

• Takingorshowingextremecareaboutminutedetails;precise;thorough.

RequiredCompetencies

• FluentknowledgeofMicrosoftPPTandExcel
• Understandingofbasicbusinessandmarketingstrategy
• DigitalSavvy,basicunderstandingofdigitalchannelsandplatforms
• Abilitytoplan,brief,execute,measureandsocializeamarketingideathroughtheline–fromcommunicationstoin-storeactivation

ExploreourBenefitsHERE

Job Overview

The Senior Brand Manager will develop and implement both long and short-term strategies and tactics as agreed with the Brand principles and management, as well as generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Senior Brand Manager will perform research and analysis to guide future brand development; as well as work on developing strategic brand positioning and communication, monitor compliance and track results for the brand.

• Actualbasesalarymayvarybaseduponbutnotlimitedto,relevantexperience,businesssector,andgeographiclocation.
• ThisroleisbasedinourNewYorkofficeandfollowsahybridscheduledof3daysinofficeand2daysremote.

Job Description

Marketingstrategy

• PartnerwiththeBrandteamtoevolveandoptimizebrandstrategy,balancingstrategicequityobjectiveswithcommercialneeds.
• RecommendstrategicmarketingplansinconjunctionwithmanagementandBrandguidelines
• Develop, manage and implement complex projects with multiple, and sometimes competing work streams and timelines, to manage multiple people and agencies (public relations, advertising research, and promotion) and stakeholders (Senior Management, Global brand team, Regional offices)
• Developbriefingdocumentsandmanagethebriefingprocessforadvertising,socialmedia,merchandising,PRandeventsagencies
• Overseeholistic,multi-channelmediaplanstoboostbrandhealth,awareness,andengagement,optimizingbudgetsforROIandanalyzedata(e.g.,brandliftstudies)tooptimizemediainvestmentsandimproveperformance
• Actastheprimarypointofcontactforexternalagencies(IATmanagement),overseeingcreative,PR,andmediaagenciestoensureaconsistentbrandvoiceandensurealigned,high-qualityexecutionacrossprograms

Brandmanagement

• Evaluate&OptimizeActivationROI:Measureandanalyzetheperformanceofallbrandactivations,usingkeyperformanceindicators(KPIs)toidentifyareasforimprovementandimplementdata‑drivenoptimizationsforfuturecampaigns.
• CollaboratewithTradeMarketingandMaisonteamstodesignanddevelopelevated,luxuryPOSmaterialsandbrandassetstodrivebrandstrategyandleverageconsumerengagementopportunitiesatthemomentofchoice.
• MaintainopencommunicationswithRemyCointreauUSAsalesforcetoensureexecutionofkeyprogramsandconsistencywithbrandstrategicguidelines

Innovationandproductdevelopment

• WorkwiththeMaisonteaminFrancetoleadnewproductdevelopmentfromconceptthroughlaunch,includingconsumertesting,packaging,positioningandgo-to-marketplans.
• Partnerwithcross-functionalteamstodeliverprojectsontimeandwithinbudget
• Trackinnovationperformanceandrecommendoptimizationstrategiesforfuturelaunches

Reporting

• Ownthedevelopmentofhigh-impactpresentationsandstrategicdecksforexecutivemeetingsincludingbusinessanalysisandmarketingperformancemeasurement
• Analyzebrandvolumedistribution/pricingtrendsonalocalmarketandnationallevel.
• Fullownershipandmanagementofannualbudgettoensureproperphasing,tracking,andreconciliationofmarketingA&P.
• Manageandregularlyupdateadetailedbudgettracker,tobesharedacrossbrandmarketingandfinance.

Workcross-functionallyandestablishkeyrelationshipsbothinternallyandexternally:

• Internal:USBrandMarketing,GlobalBrandTeam,USTradeMarketing,NationalAccounts,SalesandFieldActivationTeam,Legal,Finance,Accounting,BusinessIntelligence.
• External:Creative,Media,PRandExperientialAgencies

Rémy Cointreau is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Group also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Group, as required by federal, state or local law. Rémy Cointreau also is committed to accommodating religious beliefs.