Senior Brand Manager

Rémy Cointreau Group; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid schedule (3 days in office, 2远?

Job summary

Rémy Cointreau USA in New York seeks an experienced Senior Brand Manager to develop and implement long- and short-term brand strategies for the U.S. market, driving volume and profit growth.

You will conduct research, shape positioning, and manage budgets while coordinating with global and local teams. The role requires strong brand marketing acumen, storytelling prowess, and the ability to influence senior stakeholders across functions, with a hybrid schedule (3 days in office, 2 remotely)

Qualifications

• Requires a B.A./B.S. degree in a business-related field, preferably in Marketing (MBA preferred).
• A minimum of 5 years of consumer marketing experience is required; experience in the alcohol beverage industry or other backgrounds such as cosmetics and/or other consumer packaged goods.
• Strong understanding of brand strategy development in a commercial context.
• Excellent presentation and storytelling skills, strong analytical capabilities, and ability to influence cross-functional senior stakeholders.
• Position requires approximately 20% travel (including some overnights)

Responsibilities

• Partner with the Brand team to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Recommend strategic marketing plans in conjunction with management and Brand guidelines.
• Develop, manage and implement complex projects with multiple work streams and timelines, handling multiple agencies and stakeholders.
• Develop briefing documents and manage the briefing process for advertising, social media, merchandising, PR and events agencies.
• Oversee holistic, multi-channel media plans to boost brand health, optimize budgets for ROI and analyze data to optimize media investments.
• Act as the primary point of contact for external agencies, ensuring a consistent brand voice and high-quality execution across programs.
• Evaluate & Optimize Activation ROI: Measure and analyze the performance of all brand activations, using KPIs to identify areas for improvement and implement data-driven optimizations.
• Collaborate with Trade Marketing and Maison teams to design and develop elevated luxury POS materials and brand assets.
• Maintain open communications with Rémy Cointreau USA Sales to ensure execution of key programs and consistency with brand guidelines.
• Lead new product development from concept through launch, including consumer testing, packaging, positioning and go-to-market plans.
• Partner with cross-functional teams to deliver projects on time and within budget.
• Track innovation performance and recommend optimization strategies for future launches.
• Own the development of high-impact presentations and strategic decks for executive meetings including business analysis and marketing performance measurement.
• Analyze brand volume distribution / pricing trends on local market and national level.
• Full ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P.
• Manage and regularly update a detailed budget tracker, to be shared across brand marketing and finance.
• Internal: US Brand Marketing, Global Brand Team, US Trade Marketing, National Accounts, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence.
• External: Creative, Media, PR and Experiential Agencies.

Skills

Brand strategy

Presentation skills

Storytelling

Analytical capabilities

Cross-functional influence

Travel willingness

Education

B.A./B.S. in business field

MBA preferred

Tools

Excel

PowerPoint

Job description

All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes 14 singular brands, such as the Rémy Martin and LOUIS XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of over 1,783 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.

QualificationsandEducationRequirements

• Requires a B.A./B.S. degree in a business-related field, preferably in Marketing (MBA preferred).
• A minimum of 5 years of consumer marketing experience is required; experience in the alcohol beverage industry or other backgrounds such as experience in cosmetics and or other consumer packaged goods
• Strong understanding of brand strategy development in a commercial context
• Excellent presentation and storytelling skills, strong analytical capabilities, and ability to influence cross-functional senior stakeholders.
• Position requires approximately 20% travel (including some overnights)

Preferred Skills

CustomerOriented:

• Understanding, meeting and anticipating the requirements of the customer (internal and external) and consumers.

EfficiencyOriented:

• Performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent and capable.

InitiativeandAnticipation:

• Feeling or realizing beforehand or to foresee problems or opportunities; deal with beforehand so as mitigate, nullify or prevent.

RigorandQuality:

• Taking or showing extreme care about minute details; precise; thorough.
• Fluent knowledge of Microsoft PPT and Excel
• Understanding of basic business and marketing strategy
• Digital Savvy, basic understanding of digital channels and platforms
• Ability to plan, brief, execute, measure and socialize a marketing idea through the line – from communications to store activation

The Senior Brand Manager will develop and implement both long and short-term strategies and tactics as agreed with the Brand principles and management, as well as generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Senior Brand Manager will perform research and analysis to guide future brand development; as well as work on developing strategic brand positioning and communication, monitor compliance and track results for the brand.

• Actual basesalary may vary based upon but not limited to, relevant experience, business sector, and geographic location.
• This role is based in our New York office and follows a hybrid schedule of 3 days in office and 2 days remote.

Job Description

• Partner with the Brand team to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Recommend strategic marketing plans in conjunction with management and Brand guidelines
• Develop, manage and implement complex projects with multiple, and sometimes competing work streams and timelines, to manage multiple people and agencies (public relations, advertising research, and promotion) and stakeholders (Senior Management, Global brand team, Regional offices)
• Develop briefing documents and manage the briefing process for advertising, social media, merchandising, PR and events agencies
• Oversee holistic, multi-channel media plans to boost brand health, awareness, and engagement, optimizing budgets for ROI and analyzedata(e.g., brand lift studies) to optimize media investments and improve performance
• Act as the primary point of contact for external agencies (IAT management), overseeing creative, PR, and media agencies to ensure a consistent brand voice and ensure aligned, high-quality execution across programs

Brandmanagement

• Evaluate & Optimize Activation ROI: Measure and analyze the performance of all brand activations, using key performance indicators (KPIs) to identify areas for improvement and implement data‑driven optimizations for future campaigns.
• Collaborate with Trade Marketing and Maison teams to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
• Maintain open communications with Remy Cointreau USA Sales to ensure execution of key programs and consistency with brand strategic guidelines

Innovationandproductdevelopment

• Work with the Maison team French to lead new product development from concept through launch, including consumer testing, packaging, positioning and go-to-market plans.
• Partner with cross-functional teams to deliver projects on time and within budget
• Track innovation performance and recommend optimization strategies for future launches

Reporting

• Own the development of high-impact presentations and strategic decks for executive meetings including business analysis and marketing performance measurement
• Analyze brand volume distribution / pricing trends on local market and national level.
• Full ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A & P.
• Manage and regularly update a detailed budget tracker, to be shared across brand marketing and finance.

Workcross-functionallyandestablishkeyrelationshipsbothinternallyandexternally:

• Internal: US Brand Marketing, Global Brand Team, US Trade Marketing, National Accounts, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence.
• External: Creative, Media, PR and Experiential Agencies

Rémy Cointreau is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Group also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Group, as required by federal, state or local law. Rémy Cointreau also is committed to accommodating religious beliefs.