Senior Brand Manager

CornerStone Professional Placement; Irving (TX); Hybrid; USD 135,000 - 145,000; Full time

Benefits offered by this job

Competitive medical, dental, and vison

401(k) with company match

Company-paid disability and life insur

Generous paid time off and holidays

Relocation assistance

Job summary

CornerStone Professional Placement is partnering with a national consumer products organization to identify a Senior Brand Manager. This role leads brand strategy, shapes integrated marketing initiatives, and collaborates with executive leadership to drive long-term growth.

You will own brand strategy beyond campaigns, working across research, creative, media, commercial, and digital teams to develop insight-driven marketing initiatives that influence business decisions and strengthen market

Qualifications

• 8+ years of client-side Brand Management or Brand Strategy experience.
• Consumer Packaged Goods (CPG) experience required; FMCG experience preferred.
• Demonstrated success building/evolving brands.
• Experience leading integrated marketing campaigns, including TV and large-scale productions.
• Strong background in consumer insights, brand positioning, and market research.
• Proven ability to influence executive stakeholders through data-driven recommendations.
• Experience managing agency relationships and cross-functional marketing initiatives.
• Bachelor's degree required.
• MBA and bilingual Spanish skills are a plus.
• Ability to travel ~15%, including international travel.

Responsibilities

• Develop and execute long-term brand strategy aligned with business objectives.
• Lead annual brand planning, positioning, messaging, and go-to-market strategy.
• Translate consumer insights and market trends into actionable marketing initiatives.
• Partner with external creative agencies to develop integrated campaigns.
• Oversee creative development from concept through execution.
• Collaborate with Research, Media, Commercial, and Digital teams for brand consistency.
• Present strategic recommendations to senior leadership.
• Manage multiple initiatives balancing planning with hands-on execution.
• Monitor campaign performance and identify opportunities to optimize growth.

Skills

Brand Management

Brand Strategy

Integrated marketing campaigns

Consumer insights

Market research

Data-driven recommendations

Agency management

Communication

Presentation

Project management

Travel readiness

Spanish (bilingual)

Education

Bachelor's degree

MBA (preferred)

Job description

Location: Irving, TX (Hybrid: Monday-Thursday in office, Friday remote)

Employment Type: Direct Hire

Compensation: $135,000-$145,000 (+/- based on experience) + Comprehensive Benefits + Relocation Assistance for the right candidate

Lead the Strategy Behind an Iconic Consumer Brand

Senior Brand Manager

Are you passionate about building brands that drive consumer loyalty and business growth?

CornerStone Professional Placement is partnering with an established national consumer products organization to identify a Senior Brand Manager. This highly visible role will lead brand strategy, shape integrated marketing initiatives, and collaborate with executive leadership to drive long-term brand growth.

This is an opportunity to own brand strategy-not just execute campaigns. You'll work across research, creative, media, commercial, and digital teams to develop insight-driven marketing strategies that influence business decisions and strengthen market position.

What You'll Do

• Develop and execute long-term brand strategy aligned with business objectives.
• Lead annual brand planning, positioning, messaging, and go-to-market strategy.
• Translate consumer insights and market trends into actionable marketing initiatives.
• Partner with external creative agencies to develop compelling integrated campaigns.
• Oversee creative development and production from concept through execution.
• Collaborate closely with Research, Media, Commercial, and Digital teams to ensure brand consistency across all consumer touchpoints.
• Present strategic recommendations and performance insights to senior leadership.
• Manage multiple initiatives simultaneously while balancing strategic planning with hands-on execution.
• Monitor campaign performance and identify opportunities to optimize brand growth.

What We're Looking For

• 8+ years of client-side Brand Management or Brand Strategy experience.
• Consumer Packaged Goods (CPG) experience required; experience in fast-moving consumer products strongly preferred.
• Demonstrated success building, evolving, or repositioning brands.
• Experience leading integrated marketing campaigns, including television and large-scale creative productions.
• Strong background in consumer insights, brand positioning, and market research.
• Proven ability to influence executive stakeholders through data-driven recommendations.
• Experience managing agency relationships and cross-functional marketing initiatives.
• Excellent communication, presentation, organization, and project management skills.
• Bachelor's degree required.
• MBA and bilingual Spanish skills are a plus.
• Ability to travel approximately 15% including international travel

Success in This Role Looks Like

We're looking for someone who is:

• Strategic yet willing to roll up their sleeves.
• Comfortable working in a lean, fast-paced environment.
• Confident presenting recommendations supported by data.
• Highly organized and able to manage shifting priorities.
• An independent self-starter who thrives with ownership and accountability.
• Collaborative, adaptable, and naturally curious about consumer behavior.

Why You'll Love This Opportunity

• Own and influence the direction of a nationally recognized consumer brand.
• High visibility with senior leadership and meaningful input into strategic business decisions.
• Opportunity to lead high-profile integrated marketing initiatives.
• Collaborative, cross-functional environment with significant autonomy.
• Comprehensive benefits package, including:
  • Competitive medical, dental, and vision plans
  • 401(k) with company match
  • Company-paid disability and life insurance
  • Generous paid time off and holidays
  • Relocation assistance available for qualified candidates