Senior Brand Lead, NXC-201 US Launch

Immix Biopharma, Inc.; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

Immix Biopharma seeks a strategic, hands-on Brand Lead to establish NXC-201 in the US market. You will shape brand strategy, positioning and messaging, guiding integrated marketing across HCP, patient and caregiver audiences.

The role requires agile leadership, agency management and close collaboration with Insights and Medical Affairs. Initial success will be measured by strong positioning and a compelling campaign; long term you will drive launch readiness, omnichannel plans and a lean brand

Qualifications

• Develop brand strategy, positioning and messaging for NXC-201.
• Lead integrated marketing across HCP, patient and caregiver audiences.
• Collaborate with Insights, Medical Affairs and Regulatory.
• Translate market research into strategic marketing plans.
• Lead or contribute to US launch readiness and execution.

Responsibilities

• Establish US brand strategy, positioning and creative concept.
• Oversee agency selection, budgets and execution.
• Build integrated marketing programs across channels.
• Lead cross-functional launch readiness activities.
• Manage field tools, training and customer engagement plans.

Skills

Brand strategy

Integrated marketing

Cross-functional leadership

Agency management

Budget management

Market insights

Education

Bachelor's degree

MBA or PharmD preferred

Job description

Immix Biopharma seeks a strategic, hands-on Brand Lead to establish NXC-201 in the US market. You will shape brand strategy, positioning and messaging, guiding integrated marketing across HCP, patient and caregiver audiences.

The role requires agile leadership, agency management and close collaboration with Insights and Medical Affairs. Initial success will be measured by strong positioning and a compelling campaign; long term you will drive launch readiness, omnichannel plans and a lean brand