Senior Brand & GTM Campaign Leader — AI-Driven Growth

Gen Digital Inc.; Mountain View (CA); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Disability coverage

Life insurance

Unlimited paid time off

Job summary

Gen is seeking an experienced senior creative leader to own LifeLock's brand storytelling across major campaigns. You will bridge brand strategy with GTM execution, guiding messaging and asset production with an emphasis on insight-driven, differentiated outcomes.

The role sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams, driving measurable business impact through scalable creative platforms.

Qualifications

• 10+ years of experience in creative development, brand campaign strategy, or integrated marketing.

Responsibilities

• Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.
• Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.
• Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.
• Champion bold, insight-driven creative thinking and push beyond category norms to develop breakthrough campaign platforms.

Skills

Creative leadership

Brand campaign strategy

Integrated marketing

AI-enabled workflows

Job description

Gen is seeking an experienced senior creative leader to own LifeLock's brand storytelling across major campaigns. You will bridge brand strategy with GTM execution, guiding messaging and asset production with an emphasis on insight-driven, differentiated outcomes.

The role sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams, driving measurable business impact through scalable creative platforms.