Senior Brand Growth Director

Purpose Brands, LLC; Boca Raton (FL); Hybrid; USD 185,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental and Vision Coverage

Hybrid Work Environment

401(K) Matching at 4%

Unlimited PTO and holidays

Mental Health Benefits

Job summary

Purpose Brands, LLC, the parent of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Director of Brand Marketing for the Anytime Fitness team. This role leads growth marketing, brand strategy and commercial initiatives, partnering across functions to drive U.S. membership growth and global brand strength. The position offers a hybrid work model and a competitive compensation package.

Qualifications

• 10+ years of progressive experience leading growth through marketing, brand strategy, commercial strategy, product marketing, consulting, or general management within a consumer-facing business.
• Proven track record of driving measurable business growth through marketing and commercial strategy.
• Experience developing marketing strategies that influence business performance beyond traditional communications.
• Strong understanding of customer acquisition, conversion, consumer experience, brand strategy, and commercial marketing.
• Demonstrated success leading cross-functional initiatives in a matrixed organization.

Responsibilities

• Lead development and execution of growth strategies to accelerate member acquisition and strengthen the Anytime Fitness brand.
• Partner with Operations, Analytics, Product, Technology and Shared Services to solve business challenges and improve performance.
• Develop scalable marketing frameworks and strategies for global growth and franchise partners.
• Drive execution by leading high-impact strategic initiatives and removing roadblocks across teams.

Skills

Brand strategy

Growth marketing

Commercial strategy

Cross-functional leadership

Analytical thinking

Education

MBA or equivalent

Job description

Purpose Brands, LLC, the parent of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Director of Brand Marketing for the Anytime Fitness team. This role leads growth marketing, brand strategy and commercial initiatives, partnering across functions to drive U.S. membership growth and global brand strength. The position offers a hybrid work model and a competitive compensation package.