Senior Brand Experiences Lead – LA Flagship & Community

Glossier, Inc.; Los Angeles (CA); Hybrid; USD 106,000 - 138,000; Full time

Benefits offered by this job

Health insurance

401K

RSUs equity

Paid time off

Disability leave

Job summary

Glossier, Inc. is seeking a Senior Manager, Brand Experiences to lead the strategy and execution of experiential programming at the LA flagship.

You will shape in-store activations, events, and community experiences that deepen engagement and cultural relevance, collaborating with cross-functional teams to translate global brand storytelling into local moments. You will partner with Retail, Brand, Creative, PR, Merchandising, Store Ops, and Digital teams to ensure cohesive experiential strategy,

Qualifications

• 6–8 years of experience in experiential marketing, events, brand partnerships, or culture-driven roles.
• Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component.
• Demonstrated track record of building and being active in communities.
• Deep cultural fluency and pulse on beauty, culture, music, art, and the LA scene.
• Excellent communication and cross-functional project management skills.
• Strategic thinker and creative collaborator who can drive alignment across teams.
• Entrepreneurial spirit with proactive, solutions-oriented approach.
• Analytical mindset with ability to translate results into insights.
• Highly organized and detail-oriented with strong time management.
• Comfortable working hybrid out of the Glossier LA office.

Responsibilities

• Evolve the experiential vision for Glossier’s LA flagship and reimagine community-building in-store.
• Lead end-to-end strategy and execution of in-store events and activations from concept to post-event recap.
• Identify and secure culturally relevant partners and voices aligned with brand positioning.
• Own the experiential calendar for the flagship, tying opportunities to brand priorities and product launches.
• Conceptualize activations that bring the brand to life in-store with strong storytelling.
• Cultivate relationships with local creators, organizations, and cultural communities in LA.
• Drive cross-functional execution, managing timelines, deliverables, and approvals.
• Lead go-to-market strategy for each experience across owned, earned, and paid channels.
• Serve as primary contact for partners, vendors, and agencies from kickoff to event day.
• Oversee budgets, contracts, and on-site logistics with efficient resource use.
• Develop recaps and reporting to inform future experiential strategy.

Skills

Experiential marketing

In-store events

Community building

Communication

Cross-functional PM

Strategic thinking

Entrepreneurial spirit

Analytical mindset

Organizational skills

Hybrid work

Job description

Glossier, Inc. is seeking a Senior Manager, Brand Experiences to lead the strategy and execution of experiential programming at the LA flagship.

You will shape in-store activations, events, and community experiences that deepen engagement and cultural relevance, collaborating with cross-functional teams to translate global brand storytelling into local moments. You will partner with Retail, Brand, Creative, PR, Merchandising, Store Ops, and Digital teams to ensure cohesive experiential strategy,