LA Experiential Brand Lead

Glossier; Los Angeles (CA); Hybrid; USD 106,000 - 138,000; Full time

Benefits offered by this job

Medical health insurance

401K

RSU equity

Paid time off

Short term and long term disability

Job summary

Glossier LA is seeking a Brand Experience Lead to turn the flagship into a cultural hub through in-store activations and experiences that deepen community and drive cultural relevance. You will partner with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to build a cohesive, always-on experiential program that elevates Glossier’s presence in LA.

You will own the experiential calendar, secure local partnerships, and manage budgets, timelines, and on-site logistics

Qualifications

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community-focused roles.
• Proven ability to design and execute IRL brand experiences, ideally with a retail or flagship component.
• Deep connectivity within Los Angeles culture and local creative communities.

Responsibilities

• Evolve the experiential vision for Glossier's LA flagship to build community and cultural relevance.
• Lead end-to-end strategy and execution of in-store events, activations, and experiential programming.
• Identify and secure culturally relevant partners and community voices aligned with Glossier's positioning in beauty and culture.
• Own the experiential and events calendar for the flagship and identify opportunities tied to brand priorities and store moments.
• Conceptualize activations that bring the brand to life in-store with strong storytelling and cross-touchpoint alignment.
• Cultivate relationships with local creators and communities across LA.
• Drive cross-functional execution across creative, retail, comms, talent, legal, and digital; manage timelines and approvals.
• Lead go-to-market strategy for each experience with cohesive amplification across owned, earned, and paid channels.
• Serve as the primary contact for partners and vendors from kickoff through event day.
• Oversee budgets, contracts, and on-site logistics to ensure efficient resource use and high-quality execution.
• Develop recaps and reporting to inform future experiential strategy.

Skills

Experiential marketing

Event planning

Brand partnerships

Community building

Cross-functional collaboration

Budget management

LA culture

Communication

Project management

Job description

Glossier LA is seeking a Brand Experience Lead to turn the flagship into a cultural hub through in-store activations and experiences that deepen community and drive cultural relevance. You will partner with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to build a cohesive, always-on experiential program that elevates Glossier’s presence in LA.

You will own the experiential calendar, secure local partnerships, and manage budgets, timelines, and on-site logistics