Brand Experience Lead, LA

Glossier, Inc.; Los Angeles (CA); On-site; USD 106,000 - 138,000; Full time

Benefits offered by this job

Health insurance

401K

RSUs equity

Paid time off

Disability leave

Job summary

Glossier, Inc. is seeking a Senior Manager, Brand Experiences to lead the strategy and execution of experiential programming at the LA flagship.

You will shape in-store activations, events, and community experiences that deepen engagement and cultural relevance, collaborating with cross-functional teams to translate global brand storytelling into local moments. You will partner with Retail, Brand, Creative, PR, Merchandising, Store Ops, and Digital teams to ensure cohesive experiential strategy,

Qualifications

• 6–8 years of experience in experiential marketing, events, brand partnerships, or culture-driven roles.
• Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component.
• Demonstrated track record of building and being active in communities.
• Deep cultural fluency and pulse on beauty, culture, music, art, and the LA scene.
• Excellent communication and cross-functional project management skills.
• Strategic thinker and creative collaborator who can drive alignment across teams.
• Entrepreneurial spirit with proactive, solutions-oriented approach.
• Analytical mindset with ability to translate results into insights.
• Highly organized and detail-oriented with strong time management.
• Comfortable working hybrid out of the Glossier LA office.

Responsibilities

• Evolve the experiential vision for Glossier’s LA flagship and reimagine community-building in-store.
• Lead end-to-end strategy and execution of in-store events and activations from concept to post-event recap.
• Identify and secure culturally relevant partners and voices aligned with brand positioning.
• Own the experiential calendar for the flagship, tying opportunities to brand priorities and product launches.
• Conceptualize activations that bring the brand to life in-store with strong storytelling.
• Cultivate relationships with local creators, organizations, and cultural communities in LA.
• Drive cross-functional execution, managing timelines, deliverables, and approvals.
• Lead go-to-market strategy for each experience across owned, earned, and paid channels.
• Serve as primary contact for partners, vendors, and agencies from kickoff to event day.
• Oversee budgets, contracts, and on-site logistics with efficient resource use.
• Develop recaps and reporting to inform future experiential strategy.

Skills

Experiential marketing

In-store events

Community building

Communication

Cross-functional PM

Strategic thinking

Entrepreneurial spirit

Analytical mindset

Organizational skills

Hybrid work

Job description

Who We Are

Glossier is a people‑powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self‑expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north‑star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.

The Role

As the Senior Manager, Brand Experiences, you will lead the strategy and execution of experiential programming across Glossier’s LA flagship, evolving how our store shows up as a cultural destination and a home for community. This role is responsible for ideating and delivering in‑store activations, events, and experiences that deepen community, drive cultural relevance, and give people a reason to show up, not just shop. You will serve as the connective force between brand, retail, and culture, building authentic relationships on the ground and translating what’s happening in the world into moments that bring Glossier to life in LA.

You will partner closely with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to ensure a cohesive approach to experiential strategy, store programming, and community building. This role reports to the Director, Brand and Integrated Marketing and is an individual contributor role.

Expectations

• Evolve the experiential vision for Glossier’s LA flagship, reimagining how physical retail builds community, drives cultural relevance, and creates impactful moments
• Lead the end‑to‑end strategy and execution of in‑store events, activations, and experiential programming, from concept through launch and post‑event recap
• Identify and secure culturally relevant partners, collaborators, and community voices aligned with Glossier’s positioning across beauty, culture, and community
• Own the experiential and events calendar for the flagship, identifying opportunities tied to brand priorities, store moments, product launches, and cultural trends
• Conceptualize and execute activations that bring the brand to life in‑store, ensuring thoughtful guest experience, strong brand storytelling, and alignment across all touchpoints
• Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across LA
• Drive seamless cross‑functional execution by managing workflows across creative, retail, Comms, talent, legal, and digital; keeping timelines, deliverables, and approvals on track
• Lead go‑to‑market strategy for each experience, ensuring cohesive amplification across owned, earned, and paid channels
• Serve as the primary point of contact for partners, vendors, collaborators, and agencies, managing relationships and execution from kickoff through event day
• Oversee budgets, contracts, and on‑site logistics, ensuring efficient use of resources and high‑quality execution
• Develop recaps and reporting, tracking performance and distilling insights to inform future experiential strategy

Key Ingredients

• 6‑8 years of experience in experiential marketing, events, brand partnerships, or community – preferably within beauty, fashion, lifestyle, or culture‑driven industries
• Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component
• Demonstrated track record of building and being active in communities
• Deep cultural fluency and a finger on the pulse of what’s next across beauty, culture, music, art, and the LA scene
• Excellent communication and cross‑functional project management skills
• Strategic thinker and creative collaborator who can drive alignment across diverse teams
• Entrepreneurial spirit with a proactive, solutions‑oriented approach to problem‑solving
• Analytical mindset with the ability to translate results into actionable insights
• Highly organized and detail‑oriented, with strong time management skills
• Comfortable working hybrid out of the Glossier LA office

Compensation

In Accordance With The Applicable Law, The Following Represents a Good Faith Estimate Of The Minimum And Maximum Compensation Range For This Position

• The estimated annual pay range for this role is $106,000.00 - $138,000.00
• There may be future opportunities for continued pay progression based on continued strong performance in the role.
• Full‑time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.

Equal Employment Opportunity

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.