LA Experiential Brand Architect

Glossier; Santa Monica (CA); Hybrid; USD 106,000 - 138,000; Full time

Benefits offered by this job

Medical health insurance

401K

Equity in RSUs

Paid Time Off

Disability leave

Job summary

Glossier is seeking a Brand Experience Lead for our Los Angeles flagship. You will shape in-store activations and events that deepen community connections and drive cultural relevance.

You will partner with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to build an always-on experiential program that makes Glossier a cultural hub in LA. You will lead end-to-end strategy, identify local partners, and manage budgets, timelines, and on-site execution.

Qualifications

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community-driven roles.
• Deep cultural intuition and ability to translate signals into brand experiences.
• Proven IRL brand experience design and execution, ideally with flagship components.
• Strong network within LA culture and creative communities.

Responsibilities

• Lead end-to-end strategy and execution of in-store events and activations.
• Identify and secure relevant partners and community voices.
• Own the flagship events calendar and align with brand priorities.
• Develop guest experiences with strong brand storytelling and touchpoint alignment.
• Manage budgets, contracts, and on-site logistics effectively.
• Collaborate with Retail, Brand, Creative, PR, Merchandising, Store Ops, and Digital teams.
• Lead go-to-market strategy for each experience across owned, earned, and paid channels.
• Build relationships with local creators and communities to grow Glossier's presence in LA.

Skills

Experiential marketing

Events management

Brand partnerships

Community building

Cross-functional collaboration

Job description

Glossier is seeking a Brand Experience Lead for our Los Angeles flagship. You will shape in-store activations and events that deepen community connections and drive cultural relevance.

You will partner with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to build an always-on experiential program that makes Glossier a cultural hub in LA. You will lead end-to-end strategy, identify local partners, and manage budgets, timelines, and on-site execution.