Senior Brand Experience Strategist

Ascension; St. Louis (MO); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Annual bonus incentive

Job summary

Ascension is seeking a senior-level Brand Strategy leader to shape patient and enterprise branding across channels. You will drive end-to-end journeys, coordinate cross-functional teams, and ensure consistent brand messaging across all touchpoints.

This remote, full-time role emphasizes human-centered campaigns and strategic frameworks. Experience with AI-enabled design workflows, a strong portfolio, and 7 years of leadership in brand strategy are highly valued.

Qualifications

• 7 years of brand and experience strategy leadership, directing multi-channel brand strategy and end-to-end journey mapping.
• Verifiable portfolio with audience insight development, creative brief architecture, and measurable campaign performance.
• Hands-on AI and design workflow fluency with generative AI tools to streamline production.

Responsibilities

• Shape human-centered brand experiences and strategic frameworks across care, marketing, and enterprise initiatives.
• Integrate generative AI into creative workflows to unlock faster production and personalization.
• Champion Ascension brand identity across touchpoints with consistency and trust.
• Guide cross-functional creatives from writers to senior leaders translating goals into briefs and journeys.
• Cultivate an innovative creative culture through new digital storytelling and modern design systems.

Skills

Brand strategy

Audience insights

Leadership/management

Creative thinking

Cross-functional collaboration

Education

High school diploma or equivalent

Associate's or Bachelor's degree

Tools

Figma

Adobe Creative Suite

Asana

Job description

Your future role at a glance

• Location: Remote
• Department: Creative Content and Brand
• Schedule: Days | Full-time
• Eligible for an annual bonus incentive

How you’ll make an impact in this role

• Shape human-centered brand experiences and strategic frameworks that transform audience insights into cohesive, impactful creative campaigns across patient care, hospital marketing, and enterprise initiatives.
• Integrate emerging generative AI tools into the team's creative workflows to unlock faster production, deeper personalization, and scalable design efficiencies without losing the human touch.
• Champion the Ascension brand identity across diverse touchpoints, ensuring consistency, clarity, and trust in every patient, partner, and community interaction.
• Guide cross-functional creative partnersâfrom writers and designers to senior marketing leadersâtranslating complex organizational goals into actionable creative briefs and audience journeys.
• Cultivate an innovative, mission-focused creative culture by experimenting with new digital storytelling methods, modern design systems, and progressive healthcare marketing practices.

What Minimum Requirements You’ll Need

Licensure / Certification / Registration:

• Required Credential(s): None Required.

Education

• High School diploma equivalency with 3 years of cumulative experience OR Associate's degree/Bachelor's degree with 2 years of cumulative experience OR 7 years of applicable cumulative job specific experience required. 3 years of leadership or management experience preferred.

Work Experience

• 7 years of brand and experience strategy leadership: Proven track record directing multi-channel brand strategy, end-to-end journey mapping, and cross-functional creative initiatives.
• A comprehensive strategy portfolio: Verifiable case studies highlighting audience insight development, creative brief architecture, and measurable campaign performance.
• Hands-on AI and design workflow fluency: Direct experience operationalizing generative AI tools alongside modern creative and collaboration software (Figma, Adobe Creative Suite, Asana) to streamline creative production.

Benefits that help you thrive

• Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options
• Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance
• Time to recharge: pro-rated paid time off (PTO) and holidays
• Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning
• Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources
• Family support: parental leave, adoption assistance and family benefits
• Other benefits: optional legal and pet insurance, transportation savings and more

Life at Ascension: Where purpose meets opportunity

Ascension is a leading nonprofit Catholic health system with a culture and associate experience grounded in service, growth, care and connection. We empower our 99,000+ associates to bring their skills and expertise every day to reimagining healthcare, together. Recognized as one of the Best 150+ Places to Work in Healthcare and a Military-Friendly Gold Employer, you'll find an inclusive and supportive environment where your contributions truly matter.

Equal employment opportunity employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.