Brand Experience Strategist

Ascension; St. Louis (MO); Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health coverage

403(b)/retirement match

Paid time off

Tuition assistance

Employee assistance program

Parental leave

Job summary

Ascension is seeking a Senior Brand & Experience Strategist to translate research and business goals into compelling briefs and audience journeys. You will partner with creative directors, copywriters, and cross-functional teams to shape patient-centered brand solutions across digital, print, and clinical touchpoints.

The role focuses on stewarding Ascension's family of brands, maintaining design systems, and integrating AI-enabled workflows to accelerate ideation, personalize content, and scale

Qualifications

• 5 years in brand or experience strategy required.
• Proven portfolio with experience design outcomes.
• Proficiency with Figma and Adobe Creative Suite.
• Experience with generative AI creative workflows.
• Ability to lead cross-functional teams.

Responsibilities

• Translate healthcare research, community insights, and business goals into briefs and audience journeys.
• Partner with creative directors, copywriters, and cross-functional teams to design patient-centered brand solutions across digital, print, and clinical touchpoints.
• Steward Ascension's brands by maintaining design systems and templates for consistent experiences across patient and partner interactions.
• Integrate AI tools and modern creative workflows to accelerate ideation, personalize content, and scale brand delivery.
• Champion strategic concepts during executive reviews and workshops, linking design choices to engagement and community impact.

Skills

Brand strategy

Experience strategy

Integrated planning

Portfolio development

Figma

Adobe Creative Suite

Generative AI tools

Cross-functional collaboration

Education

High school diploma or equivalent

Associate's degree

Bachelor's degree

5 years of applicable experience

Tools

Figma

Adobe Creative Suite

Generative AI workflows

Job description

• Translate healthcare research, community insights, and business goals into clear experience briefs and audience journeys that spark impactful creative campaigns.
• Partner with creative directors, copywriters, and cross-functional teams to design empathetic, patient-centered brand solutions across digital, print, and clinical touchpoints.
• Steward the Ascension family of brands by maintaining design systems and templates that deliver consistent, high-trust experiences across every patient and partner interaction.
• Integrate emerging AI tools and modern creative workflows into daily team operations to accelerate ideation, personalize content, and scale brand delivery efficiently.
• Champion strategic creative concepts during executive reviews and team workshops, clearly connecting design choices to measurable audience engagement and community impact.

Your future role at a glance

• Location: Remote
• Department: Strategic Integration
• Schedule: Days | Full-time

How you’ll make an impact in this role

• Translate healthcare research, community insights, and business goals into clear experience briefs and audience journeys that spark impactful creative campaigns.
• Partner with creative directors, copywriters, and cross-functional teams to design empathetic, patient-centered brand solutions across digital, print, and clinical touchpoints.
• Steward the Ascension family of brands by maintaining design systems and templates that deliver consistent, high-trust experiences across every patient and partner interaction.
• Integrate emerging AI tools and modern creative workflows into daily team operations to accelerate ideation, personalize content, and scale brand delivery efficiently.
• Champion strategic creative concepts during executive reviews and team workshops, clearly connecting design choices to measurable audience engagement and community impact.

What Minimum Requirements You’ll Need

Licensure / Certification / Registration

• Required Credential(s): None Required.

Education

• High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree with 1 year of experience OR 5 years of applicable cumulative job specific experience required. 2 years of leadership or management experience preferred.

Work Experience

• 5 years of dedicated experience in brand strategy, experience strategy, or integrated creative planning within an agency, enterprise, or matrixed organization.
• Demonstrated portfolio of strategy case studies showcasing end-to-end experience design, insight synthesis, creative briefing, and measurable audience or business outcomes.
• Hands-on proficiency with core creative and collaboration platforms, specifically Figma, Adobe Creative Suite, and generative AI creative workflow tools.

Benefits that help you thrive

• Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options
• Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance
• Time to recharge: pro-rated paid time off (PTO) and holidays
• Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning
• Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources
• Family support: parental leave, adoption assistance and family benefits
• Other benefits: optional legal and pet insurance, transportation savings and more

Life at Ascension: Where purpose meets opportunity

Ascension is a leading nonprofit Catholic health system with a culture and associate experience grounded in service, growth, care and connection. We empower our 99,000+ associates to bring their skills and expertise every day to reimagining healthcare, together. Recognized as one of the Best 150+ Places to Work in Healthcare and a Military-Friendly Gold Employer, you'll find an inclusive and supportive environment where your contributions truly matter.

Equal employment opportunity employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.