Senior Brand Events Lead: Strategy & Execution

Fabletics; El Segundo (CA); Hybrid; USD 110,000 - 115,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Unlimited Paid Time Off

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

Job summary

Fabletics, based in El Segundo, is seeking a Senior Events Manager to own brand events end-to-end—from strategic planning to execution and measurement—and to support retail events as needed. You will manage one direct report, partner with cross-functional teams, and drive event calendars, budgets, and vendor relationships to deliver high-impact activations that align with marketing and product launches.

Ideal candidates bring strong communication, organizational skills, and a proactive mindset

Qualifications

• Bachelor's degree in communications, marketing or public relations preferred.
• 5-7 years of related experience in brand event planning and agency management across fashion, beauty or wellness sectors.
• Proven track record executing large-scale brand marketing events on time and on budget, including full ownership of event budgets.

Responsibilities

• Own the brand events strategy: build and maintain the annual events calendar, aligning timing with marketing, product and retail moments to support business goals and the 360-consumer experience.
• Own execution end to end — venue sourcing, contracts, logistics, travel, asset shipping, production schedules, run-of-show and day-of operations.
• Own the events budget: forecasting, tracking spend and reconciling invoices.
• Manage external agencies, production partners and vendors on briefing, timelines and performance; partner with brand collaborators on co-branded activations.
• Set KPIs for each event and deliver post-event recaps to leadership on performance, budget and recommendations for future activations.
• Partner with Creative, Social and Comms on event marketing materials; coordinate with Retail, Ops, IT, Facilities and Legal on permits, insurance and on-site health/safety requirements.
• Manage brand presence at third-party events (festivals, expos, wellness/fitness), including footprint design and on-site execution.
• Manage and develop one direct report — setting priorities, delegating workstreams and coaching toward the next level.
• Build repeatable playbooks, briefing templates and vendor rosters to scale events without losing quality; support retail events with brand standards and toolkits.

Skills

Event planning

Agency management

Budget management

Cross-functional collaboration

Attention to detail

People management

Project management

Communication

Organization

Education

Bachelor's degree in communications/marketing/public relations

Tools

Microsoft Office

Asana

Monday.com

Job description

Fabletics, based in El Segundo, is seeking a Senior Events Manager to own brand events end-to-end—from strategic planning to execution and measurement—and to support retail events as needed. You will manage one direct report, partner with cross-functional teams, and drive event calendars, budgets, and vendor relationships to deliver high-impact activations that align with marketing and product launches.

Ideal candidates bring strong communication, organizational skills, and a proactive mindset