Sr. Site Marketing Manager

Fabletics; El Segundo (CA); On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary Paid Time Off

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

Job summary

Fabletics seeks an experienced site marketing lead to own homepage and landing page experiences for our consumer brand. You will drive end‑to‑end site campaigns, partnering with Brand, Creative, Merch, and Growth to balance storytelling with performance.

Based at our El Segundo HQ, you will shape messaging, asset hierarchy, and customer journeys, while leveraging AI tools to boost productivity and innovation across high‑growth campaigns.

Qualifications

• 6–8+ years of experience in site marketing or e‑commerce marketing.
• Strong experience owning homepage and landing page experiences for a consumer brand.
• Proven ability to manage large‑scale campaigns and launches.
• Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams.
• Data‑informed mindset with the ability to turn insights into action.

Responsibilities

• Own the site marketing strategy for key campaigns, product launches, and seasonal moments.
• Translate brand and marketing priorities into homepage, landing pages, and on-site storytelling.
• Lead end-to-end execution of site campaigns, from briefing to launch to optimization.
• Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging and storytelling.
• Collaborate with Analytics to balance brand storytelling with conversion performance.
• Define and maintain site marketing best practices, including asset hierarchy and customer journey.
• Monitor performance and customer behavior to continuously optimize site experiences.
• Act as a key stakeholder in planning and post-launch reviews, sharing learnings.

Skills

Site marketing

E-commerce marketing

Homepage experience

Campaign management

Cross-functional collaboration

AI literacy

Brand storytelling

Job description

What You’ll Do

• Own the site marketing strategy for key campaigns, product launches, and seasonal moments.
• Translate brand and marketing priorities into homepage, landing page, and on-site storytelling.
• Lead end-to-end execution of site campaigns, from briefing to launch to optimization.
• Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling.
• Collaborate with Analytics teams to balance brand storytelling with conversion performance.
• Define and maintain site marketing best practices, including asset hierarchy, messaging cadence, and customer journey.
• Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches.
• Monitor performance and customer behavior, using insights to continuously optimize site experiences.
• Act as a key stakeholder in planning and post-launch reviews, sharing learnings and recommendations.

Who You Are

• A strategic marketer with a strong point of view on how brand shows up on‑site based on industry best practices.
• Highly organized and comfortable managing complex, cross‑functional workflows.
• Equally fluent in creative storytelling and performance metrics.
• A clear communicator who can align diverse teams around shared goals.
• Comfortable operating in a fast‑paced, high‑growth environment.
• Excited to build scalable systems and processes, not just one‑off launches.

What You Bring

• 6–8+ years of experience in site marketing or e‑commerce marketing.
• Strong experience owning homepage and landing page experiences for a consumer brand.
• Proven ability to manage large‑scale campaigns and launches,
• Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams.
• Data‑informed mindset with the ability to turn insights into action.
• Experience supporting international or global markets is a plus.
• Retail, fashion, or activewear experience preferred.
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Why Join Fabletics

• Be part of a high‑growth, innovative global brand
• Own a highly visible channel that directly impacts revenue and brand perception
• Work cross‑functionally with best‑in‑class teams across Brand, Product, Creative, and Growth
• Help shape how Fabletics shows up digitally for millions of members worldwide
• Competitive compensation, benefits, and growth opportunities

Where we are:

This role will be based in our El Segundo Headquarters

Compensation & Total Rewards:

At Fabletics, we believe work and life should fit together!We continue to build a culture of flexibility, to empower you to do your best and put yourself first.Our Total Rewards program rewards employees for their hard work, supporting their health, well‑being, families, and ultimately their life journey.

Total Rewards at Fabletics includes:

• -Hybrid Work Schedule*
• -Discretionary Paid Time Off*
• -Summer Fridays*
• -Healthcare Plans
• -Employee Discounts
• -401k
• -Annual Bonus Program
• -Equity Program*
• -And More

The annual base salary range for this position is from $115,000-$140,000. The range provided includes the base salary that Fabletics expects topayfor the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable.

At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting all qualifications and/or requirements.

At Fabletics our mission is to be the world's most fashionable, innovative and inclusive active lifestyle brand.

Fabletics has been recognized as a Great Place to Work for multiple consecutive years with a positive work environment where innovation is rewarded, female leadership is championed, diversity is celebrated, and work-life balance is encouraged. We attribute our success to a culture of innovation that spans across our global offices including our Corporate HQ in El Segundo, CA!

Diversity & Inclusion: At Fabletics, we believe in creating a diverse, inclusive, and equitable environment. Fabletics believes it’s important that all our employees feel supported and empowered to be themselves, and we want to celebrate all of the amazing ways that our people bring different experiences to the table and make us better.

Fabletics Cares: Our mission with Fabletics Cares is to Foster an authentically inclusive community by championing health and wellness for all. Follow us on LinkedIn to check out the latest happenings at Fabletics, open job positions and connect with employees.

Want a closer look at our company culture? Check out our Fabletics Careers Instagram to see employee spotlights, a look inside our office and fun company events.