Sr. Site Marketing Manager

180 Fabletics LLC; El Segundo (CA); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary PTO

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

Job summary

Fabletics is seeking a Sr. Site Marketing Manager to lead strategy and execution of site experiences across campaigns, launches, and moments, balancing storytelling, product education, and performance.

You’ll partner with Brand Marketing, Creative, Site Merchandising, and Ecomm Ops to ensure on-brand, cohesive consumer journeys that drive revenue. The ideal candidate has 6–8+ years in site/e-commerce marketing, proven success owning homepage and landing page experiences, and a data-informed

Qualifications

• 6–8+ years in site/e-commerce marketing.
• Experience owning homepage and landing page experiences for a consumer brand.
• Proven ability to manage large-scale campaigns and launches.
• Data-informed mindset with the ability to turn insights into action.
• Experience supporting international or global markets is a plus.

Responsibilities

• Own the site marketing strategy for key campaigns, product launches, and seasonal moments.
• Translate brand and marketing priorities into homepage, landing page, and on-site storytelling.
• Lead end-to-end execution of site campaigns, from briefing to launch to optimization.
• Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling.
• Collaborate with Analytics teams to balance brand storytelling with conversion performance.
• Define and maintain site marketing best practices, including asset hierarchy, messaging cadence, and customer journey.

Skills

Site marketing

E-commerce marketing

Campaign management

Homepage/landing pages

Cross-functional collaboration

Generative AI tools

Tools

Generative AI tools

Job description

Job Description

Fabletics is looking for a Sr. Site Marketing Manager to lead the strategy and execution of site marketing experiences across campaigns, launches, and key moments. This role will be responsible for translating brand and marketing strategies into high-impact, conversion-driven site experiences that balance storytelling, product education, and performance. You’ll serve as the central owner of the site as a marketing channel, partnering closely with Brand Marketing, Creative, Site Merchandising, and Ecomm Ops teams to ensure our site shows up cohesively, on-brand, and optimized for business results.

What You’ll Do

Own the site marketing strategy for key campaigns, product launches, and seasonal moments. Translate brand and marketing priorities into homepage, landing page, and on-site storytelling. Lead end-to-end execution of site campaigns, from briefing to launch to optimization. Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling. Collaborate with Analytics teams to balance brand storytelling with conversion performance. Define and maintain site marketing best practices, including asset hierarchy, messaging cadence, and customer journey. Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches. Monitor performance and customer behavior, using insights to continuously optimize site experiences. Act as a key stakeholder in planning and post-launch reviews, sharing learnings and recommendations.

Who You Are

A strategic marketer with a strong point of view on how brand shows up on-site based on industry best practices. Highly organized and comfortable managing complex, cross-functional workflows. Equally fluent in creative storytelling and performance metrics. A clear communicator who can align diverse teams around shared goals. Comfortable operating in a fast-paced, high-growth environment. Excited to build scalable systems and processes, not just one-off launches.

What You Bring

6–8+ years of experience in site marketing or e-commerce marketing. Strong experience owning homepage and landing page experiences for a consumer brand. Proven ability to manage large-scale campaigns and launches,. Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams. Data-informed mindset with the ability to turn insights into action. Experience supporting international or global markets is a plus. Retail, fashion, or activewear experience preferred. Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Why Join Fabletics

Be part of a high-growth, innovative global brand. Own a highly visible channel that directly impacts revenue and brand perception. Work cross-functionally with best-in-class teams across Brand, Product, Creative, and Growth. Help shape how Fabletics shows up digitally for millions of members worldwide. Competitive compensation, benefits, and growth opportunities.

Where we are

This role will be based in our El Segundo Headquarters.

Compensation & Total Rewards

The annual base salary range for this position is from $115,000-$140,000.

• -Hybrid Work Schedule*
• -Discretionary Paid Time Off*
• -Summer Fridays*
• -Healthcare Plans
• -Employee Discounts
• -401k
• -Annual Bonus Program
• -Equity Program*
• -And More

*Varied for retail, fulfillment and fully remote roles.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting all qualifications and/or requirements. At Fabletics our mission is to be the world's most fashionable, innovative and inclusive active lifestyle brand. Fabletics has been recognized as a Great Place to Work for multiple consecutive years with a positive work environment where innovation is rewarded, female leadership is championed, diversity is celebrated, and work-life balance is encouraged. We attribute our success to a culture of innovation that spans across our global offices including our Corporate HQ in El Segundo, CA! Diversity & Inclusion: At Fabletics, we believe in creating a diverse, inclusive, and equitable environment. Fabletics believes it’s important that all our employees feel supported and empowered to be themselves, and we want to celebrate all of the amazing ways that our people bring different experiences to the table and make us better. Fabletics Cares: Our mission with Fabletics Cares is to Foster an authentically inclusive community by championing health and wellness for all. Follow us on LinkedIn to check out the latest happenings at Fabletics, open job positions and connect with employees. Want a closer look at our company culture? Check out our Fabletics Careers Instagram to see employee spotlights, a look inside our office and fun company events.