Senior Brand Designer — Systems & Brand Experiences

Meta; Menlo Park (CA); On-site; USD 122,000 - 175,000; Full time

Job summary

Meta seeks a seasoned Designer to craft cohesive brand expressions for Meta’s portfolio, shaping typography, UI, layout, illustration, and motion across products and experiences.

You will develop comprehensive brand guidelines, ensure consistency across campaigns and channels, and collaborate closely with product, marketing, and production teams to elevate brand storytelling and visual systems.

Qualifications

• 6+ years of experience in brand design (agency and/or in-house).
• A link to an online portfolio showcasing your work
• Demonstrated experience in graphic design, art direction, typography, photography, motion design, layouts & grids, and color theory
• Skilled in creating and implementing design systems that drive brand consistency and scalability across various touch points, including marketing and product experiences
• A portfolio that demonstrates branding and communication design experience
• Experience communicating strategic thinking and design decisions to a variety of partners
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma

Responsibilities

• Design and develop cohesive brand expression systems, including typography, UI, layout, illustration, iconography, and motion systems, with a high level of craft, attention to detail, and consistency across all touchpoints
• Develop, implement, and maintain clear, comprehensive, and actionable brand guidelines that ensure brand consistency, clarity, and effectiveness across all stakeholders and applications
• Design and execute brand experiences for campaigns across multiple channels, including owned and earned media, print, digital, and emerging platforms, ensuring seamless integration and brand consistency
• Effectively communicate strategic thinking, design decisions, and innovative brand ideas to a variety of stakeholders, including marketing, product, using clear, concise, and compelling language and presentation skills
• Partner closely with product design, campaign creative, program management, marketing, and production to drive brand consistency, providing strategic design guidance and influencing overall design strategy
• Deliver quality work across concurrent projects by prioritizing based on impact and deadlines, maintaining project timelines, and communicating progress to stakeholders

Skills

Brand design

Graphic design

Design systems

Brand guidelines

Communication

Adobe Creative Suite

Figma

Portfolio

After Effects

Tools

Adobe Photoshop

Illustrator

InDesign

After Effects

Figma

Job description

Meta seeks a seasoned Designer to craft cohesive brand expressions for Meta’s portfolio, shaping typography, UI, layout, illustration, and motion across products and experiences.

You will develop comprehensive brand guidelines, ensure consistency across campaigns and channels, and collaborate closely with product, marketing, and production teams to elevate brand storytelling and visual systems.