Senior Brand Designer, Systems & Identity

Vamp; San Francisco (CA); On-site; USD 149,000 - 209,000; Full time

Job summary

Meta’s Brand Studio seeks a Brand Designer for Foundations to define and scale Instagram’s visual identity. You will shape typography, color, grid systems, and brand templates, delivering cohesive experiences across product, marketing, and physical touchpoints.

You’ll build scalable identity platforms and contribute hands‑on design across digital and in‑product environments. You’ll mentor designers, lead complex projects, and collaborate with engineering and marketing to translate brand strategy

Qualifications

• Lead cross-functional design initiatives and influence creative direction.
• Portfolio demonstrating expertise in visual identity systems and multi-format brand applications.
• Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints.
• Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• 8+ years of experience in brand design focusing on design systems and multi-channel execution.
• Experience with AI tools and ethical AI practices.

Responsibilities

• Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints.
• Concept, design, and deliver brand experiences across digital and in-product applications.
• Develop and maintain scalable identity platforms, templates, and Figma component libraries that enable consistent brand expression across teams.
• Partner with product design, marketing, and engineering to translate business goals and brand narratives into high‑craft design solutions.
• Lead complex, ambiguous design projects from strategy through execution — scoping work, managing timelines, and delivering independently.
• Present design strategy to cross‑functional leadership, clearly articulating the rationale and influencing brand decisions at the organizational level.
• Provide creative direction and mentorship to designers across the organization, championing design excellence and raising the quality bar.
• Proactively identify systemic design challenges and develop scalable solutions that improve clarity, accessibility, and brand cohesion.
• Be a hands‑on designer, contributing directly to projects and modeling high‑quality design thinking and execution for the team.

Skills

Brand design

Identity design

Design systems

Figma

Adobe Creative Suite

Cross-functional leadership

Typography

Multi-format branding

Mentorship

Global brand projects

Tools

Figma

Adobe Illustrator

Adobe Photoshop

InDesign

After Effects

Cinema 4D

Job description

Meta’s Brand Studio seeks a Brand Designer for Foundations to define and scale Instagram’s visual identity. You will shape typography, color, grid systems, and brand templates, delivering cohesive experiences across product, marketing, and physical touchpoints.

You’ll build scalable identity platforms and contribute hands‑on design across digital and in‑product environments. You’ll mentor designers, lead complex projects, and collaborate with engineering and marketing to translate brand strategy