Designer

Meta; San Francisco (CA); On-site; USD 122,000 - 175,000; Full time

Job summary

Creative X is seeking a talented Designer to join our team to craft innovative brand design solutions and systems for Meta’s portfolio of products and experiences. You will collaborate with brand designers, art directors, product designers, and cross-functional teams to ensure a coherent brand expression across Meta’s ecosystem.

The ideal candidate has 6+ years in brand design, a strong portfolio, and deep proficiency in typography, motion design, and design systems.

Qualifications

• 6+ years of experience in brand design (agency and/or in-house).
• A link to an online portfolio showcasing your work.
• Demonstrated experience in graphic design, art direction, typography, photography, motion design, layouts & grids, and color theory.
• Skilled in creating and implementing design systems that drive brand consistency and scalability across various touch points, including marketing and product experiences.
• A portfolio that demonstrates branding and communication design experience.
• Experience communicating strategic thinking and design decisions to a variety of partners.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.

Responsibilities

• Design and develop cohesive brand expression systems, including typography, UI, layout, illustration, iconography, and motion systems, with a high level of craft, attention to detail, and consistency across all touchpoints.
• Develop, implement, and maintain clear, comprehensive, and actionable brand guidelines that ensure brand consistency, clarity, and effectiveness across all stakeholders and applications.
• Design and execute brand experiences for campaigns across multiple channels, including owned and earned media, print, digital, and emerging platforms, ensuring seamless integration and brand consistency.
• Effectively communicate strategic thinking, design decisions, and innovative brand ideas to a variety of stakeholders, including marketing, product, using clear, concise, and compelling language and presentation skills.
• Partner closely with product design, campaign creative, program management, marketing, and production to drive brand consistency, providing strategic design guidance and influencing overall design strategy.
• Deliver quality work across concurrent projects by prioritizing based on impact and deadlines, maintaining project timelines, and communicating progress to stakeholders.

Skills

Brand design

Portfolio

Graphic design

Typography

Motion design

Layouts & grids

Color theory

Adobe Creative Suite

After Effects

Cinema 4D

Figma

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Cinema 4D

Figma

Job description

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, compelling creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing top talent with a focus on community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products. We are seeking a Designer to join the team to help create innovative brand design solutions and systems for Meta’s portfolio of products and experiences. Experience in building and maintaining brand systems, craft, art direction and design thinking are required, as well as experience seamlessly working across various mediums and project types. Our ideal candidate is a detail-oriented designer with a strong sense of aesthetics and a finger on the pulse of current trends. You will be expected to think systematically, strategically defend design decisions and iterate quickly. You will work independently but also collaborate closely with brand designers and art directors, product designers, content design, program managers, producers and marketing to define and ensure a coherent brand expression across our ecosystem.

Designer Responsibilities

• Design and develop cohesive brand expression systems, including typography, UI, layout, illustration, iconography, and motion systems, with a high level of craft, attention to detail, and consistency across all touchpoints
• Develop, implement, and maintain clear, comprehensive, and actionable brand guidelines that ensure brand consistency, clarity, and effectiveness across all stakeholders and applications
• Design and execute brand experiences for campaigns across multiple channels, including owned and earned media, print, digital, and emerging platforms, ensuring seamless integration and brand consistency
• Effectively communicate strategic thinking, design decisions, and innovative brand ideas to a variety of stakeholders, including marketing, product, using clear, concise, and compelling language and presentation skills
• Partner closely with product design, campaign creative, program management, marketing, and production to drive brand consistency, providing strategic design guidance and influencing overall design strategy
• Deliver quality work across concurrent projects by prioritizing based on impact and deadlines, maintaining project timelines, and communicating progress to stakeholders

Minimum Qualifications

• 6+ years of experience in brand design (agency and/or in-house)
• A link to an online portfolio showcasing your work
• Demonstrated experience in graphic design, art direction, typography, photography, motion design, layouts & grids, and color theory
• Skilled in creating and implementing design systems that drive brand consistency and scalability across various touch points, including marketing and product experiences
• A portfolio that demonstrates branding and communication design experience
• Experience communicating strategic thinking and design decisions to a variety of partners
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma

Preferred Qualifications

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Interest in exploring new platforms and technologies for brand design, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
• 8+ years of experience in brand design (agency and/or in-house)
• Understanding of Artificial Intelligence
• Motion experience with AfterEffects or Cinema4D
• Experience pursuing emerging technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$122,000/year to $175,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.