Senior Brand Designer: Identity, Packaging & Motion

HYH America; Irvine (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

HYH America Inc. is seeking a highly skilled Senior Designer to own visual expression across packaging, brand identity systems, campaigns, digital platforms, and event materials.

The role requires deep expertise in one or two disciplines (brand identity, packaging, motion) with broad capability across the rest, driving high-quality creative from concept to production while mentoring peers. The position is full-time, on-site at our Irvine, CA office, reporting to the Director, Brand Strategy &

Qualifications

• 7–10+ years of professional experience in graphic design, brand identity, or motion design
• Portfolio demonstrating deep expertise in one focus area (brand identity, packaging, motion, or digital)
• Expert proficiency in Adobe Creative Suite; proficiency in Figma preferred

Responsibilities

• Design and execute brand packaging, identity systems, marketing campaigns, the brand website, social media content, and event materials
• Develop, maintain, and evolve brand guidelines, templates, and design systems to ensure a consistent identity
• Translate high-level brand strategy into compelling visual and motion concepts, from storyboards through production-ready assets
• Develop motion graphics, animations, and video assets for social and digital platforms
• Collaborate with vendors to create video, motion, and static assets for e-commerce and digital advertising
• Own asset development end-to-end, including versioning and production readiness
• Provide creative direction, feedback, and mentorship to junior designers to elevate team output
• Partner with the Director, Brand Strategy & Design to evolve the brand's visual identity
• Act as hands-on creative point-person, reviewing work and solving production challenges
• Travel and collaborate with cross-functional teams as needed

Skills

Brand identity

Motion design

Graphic design

Art direction

Mentorship

Adobe Creative Suite

Figma

Typography

E-commerce assets

Education

BA/BS Degree in Graphic Design, Brand Design, Visual Communications, Animation, or related field

Tools

Adobe Creative Suite

Figma

Job description

HYH America Inc. is seeking a highly skilled Senior Designer to own visual expression across packaging, brand identity systems, campaigns, digital platforms, and event materials.

The role requires deep expertise in one or two disciplines (brand identity, packaging, motion) with broad capability across the rest, driving high-quality creative from concept to production while mentoring peers. The position is full-time, on-site at our Irvine, CA office, reporting to the Director, Brand Strategy &