Senior Brand Designer, Higher Education

Talladega College; Talladega (AL); On-site; USD 55,000 - 75,000; Full time

Job summary

Talladega College is seeking a Senior Graphic Designer to lead the creative team and drive brand-aligned visual communications across print, digital, and environmental graphics. You will partner with campus stakeholders to advance recruitment, enrollment, and institutional initiatives while upholding the college's brand standards.

Design leadership includes concept development, multimedia storytelling, and production oversight, using Adobe Creative Cloud and Canva Pro to deliver high-impact

Qualifications

• Bachelor’s degree in graphic design, visual communications, digital media, fine arts, marketing, communications, or closely related field.
• Minimum of three (3) years of progressively responsible professional graphic design experience.
• Demonstrated expertise using Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Acrobat, Premiere Pro, and After Effects.
• Demonstrated proficiency using Canva Pro and Microsoft Office 365.
• Experience designing for both print and digital media.
• Strong portfolio demonstrating creative excellence, brand development, and integrated marketing campaigns.
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Responsibilities

• Design and develop creative concepts that support Talladega College's marketing initiatives.
• Collaborate with the Director of Communications and Marketing to develop and execute integrated marketing campaigns across admissions, enrollment management, institutional advancement, alumni engagement, athletics, academic affairs, student affairs, and major institutional initiatives.
• Produce high-quality print and digital communications including brochures, annual reports, magazines, newsletters, invitations, advertisements, presentations, digital publications, environmental graphics, signage, event collateral, and promotional materials.
• Ensure consistency with the College's visual identity standards, including typography, color palettes, photography, logos, templates, and graphic elements.
• Assist in developing, implementing, and maintaining the College's Brand Standards guide and visual identity system.
• Develop multimedia content, including motion graphics, animations, infographics, digital illustrations, interactive content, and short-form videos that support institutional storytelling.
• Utilize Adobe Creative Cloud, Canva Pro, and other emerging creative technologies to develop engaging visual communications.
• Capture and edit photography and videography for campus events, student life, academics, athletics, alumni engagement, and institutional marketing initiatives.
• Maintain and organize the College's digital asset management system, including photography, graphics, logos, templates, brand assets, videos, and archived creative materials.
• Stay current with emerging design trends, AI-assisted creative tools, accessibility standards, and best practices in higher education marketing and communications.
• Manage multiple creative projects simultaneously from concept through final production while ensuring quality, accuracy, and timely completion.
• Meet with campus clients to define project goals, target audiences, scope, timelines, budgets, and deliverables.
• Coordinate print production, including file preparation, proofing, color management, vendor communications, production oversight, and delivery.
• Maintain project schedules, production workflows, and creative documentation while identifying opportunities to improve efficiency and service delivery.
• Utilize data and analytics from digital platforms, website traffic, email marketing, and social media channels to evaluate the effectiveness of creative campaigns and recommend improvements that increase audience engagement, strengthen brand awareness, and support institutional goals.
• Monitor campaign performance and provide recommendations based on engagement metrics, user behavior, and marketing outcomes.
• Support major College events, including Convocation, Commencement, Homecoming, Founders' Day, Alumni Reunion, fundraising campaigns, presidential events, and other institutional initiatives.
• Serve as a collaborative creative resource by providing design consultation and visual communication solutions to faculty, staff, and administrators.

Skills

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Acrobat

Premiere Pro

After Effects

Canva Pro

Microsoft Office 365

Print and digital design

Portfolio development

Project management

Organizational skills

Communication skills

Multitasking

Education

Bachelor’s degree in graphic design, visual communications, digital media, fine arts, marketing, communications, or a closely related field

Tools

Adobe Creative Cloud

Canva Pro

Microsoft Office 365

Job description

Talladega College is seeking a Senior Graphic Designer to lead the creative team and drive brand-aligned visual communications across print, digital, and environmental graphics. You will partner with campus stakeholders to advance recruitment, enrollment, and institutional initiatives while upholding the college's brand standards.

Design leadership includes concept development, multimedia storytelling, and production oversight, using Adobe Creative Cloud and Canva Pro to deliver high-impact