Art Director, Higher Ed Brand & Campaigns Lead

Smith College

United States

On-site

USD 87,000 - 117,000

Full time

6 days ago
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Job summary

Smith College in Northampton, MA seeks an Art Director to lead creative communications and graphic design across the College’s channels. You will champion brand identity, manage design projects, and drive campaigns for enrollment and fundraising goals.

The role combines marketing instincts with strong design leadership to craft visuals for print, digital, video, web, and events. The ideal candidate has 8+ years in design within higher education or similar environments, expert Adobe skills, and a

Qualifications

  • Bachelor’s Degree in Graphic Design, Visual Communication or Fine Arts.
  • 8+ years design experience in higher education, in‑house marketing or agency setting.
  • Active driver’s license.
  • Knowledge of accessibility standards and cross‑platform production processes.
  • Expert‑level proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Express).
  • Exceptional creative, conceptual and organizational skills with ability to manage multiple projects.
  • This is an in‑person position based in Northampton, MA.

Responsibilities

  • Brand Champion: protect and evolve Smith’s brand across print, digital and media.
  • Collaborate with Admissions, Advancement and campus partners on visual needs.
  • Lead and execute marketing campaigns and a range of communications.
  • Provide art direction for photo and video shoots.
  • Manage a team of designers and project delivery from concept to completion.

Skills

Brand governance
Creative leadership
Project management
Team leadership
Attention to detail

Education

Bachelor’s Degree in Graphic Design, Visual Communication or Fine Arts

Tools

Adobe Creative Suite
InDesign
Illustrator
Photoshop
Express (Adobe)

Job description

Smith College in Northampton, MA seeks an Art Director to lead creative communications and graphic design across the College’s channels. You will champion brand identity, manage design projects, and drive campaigns for enrollment and fundraising goals.

The role combines marketing instincts with strong design leadership to craft visuals for print, digital, video, web, and events. The ideal candidate has 8+ years in design within higher education or similar environments, expert Adobe skills, and a

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