Senior Brand Designer — Lead Campus Marketing & Brand

Albany State University; Albany (GA); On-site; USD 70,000 - 105,000; Full time

Job summary

Albany State University is seeking a Senior Designer to provide senior creative leadership for the university's visual brand, guiding design across marketing materials, digital assets, campaigns, and brand standards. Reporting to the Director of Marketing, this role serves as the creative authority and champion for consistency across channels as ASU expands its marketing amplification agenda.

The Senior Designer will lead the development of campaigns, templates, and production workflows, while

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, or a related field.
• Minimum five years of professional graphic design experience with a portfolio demonstrating institutional or brand-level design work.
• Expert proficiency in Adobe Creative Suite including InDesign, Illustrator, and Photoshop.
• Demonstrated experience managing brand identity systems across multiple channels and formats.
• Strong project management skills with the ability to manage multiple concurrent design projects under deadline.
• Portfolio of professional design work required with application.
• Demonstrated experience developing and executing integrated digital marketing campaigns.

Responsibilities

• Lead brand stewardship and maintain visual identity standards.
• Develop institutional marketing campaigns, enrollment advertising, employer partnership materials, and alumni engagement assets.
• Establish design standards, templates, and production workflows to ensure brand consistency.
• Provide art direction and design review for all externally-facing materials.
• Produce and oversee major institutional design deliverables including campaign assets and digital advertising.
• Design and maintain visuals for ASU's website and ensure post-launch quality.
• Develop branded templates for use across the institution.
• Manage design projects from brief through production with stakeholders and vendors.

Skills

Brand management

Creative direction

Project management

Graphic design

Typography

Visual storytelling

Education

Bachelor's degree in Graphic Design, Visual Communications, or a related field

Tools

InDesign

Illustrator

Photoshop

Job description

Albany State University is seeking a Senior Designer to provide senior creative leadership for the university's visual brand, guiding design across marketing materials, digital assets, campaigns, and brand standards. Reporting to the Director of Marketing, this role serves as the creative authority and champion for consistency across channels as ASU expands its marketing amplification agenda.

The Senior Designer will lead the development of campaigns, templates, and production workflows, while