Senior Brand Designer - AI-Driven Brand Systems Prototyping

Vercel; San Francisco (CA); On-site; USD 156,000 - 234,000; Full time

Benefits offered by this job

Equity

Inclusive healthcare

Mentorship & events

Flexible Time Off

WFH space budget

Job summary

Vercel, based in San Francisco, is seeking a Brand Designer on the Core team who can shape the visual language for a fast-growing platform. You'll craft systems, experiences, and brand moments that scale across product launches, social, motion, print, and events.

You’ll prototype in HTML/CSS/JS, leverage AI-assisted coding tools, and collaborate with engineering, marketing, product design, and leadership to ship cohesive work.

Qualifications

• 5+ years in brand, marketing, or visual design at a SaaS, developer tools, or fast-growing tech company.
• Portfolio showing exceptional taste, systems thinking, and execution across mediums.
• Exceptional typography and layout skills with obsession for spacing, hierarchy, rhythm, and alignment.
• Deep understanding of visual storytelling, brand systems, composition, motion, and digital experiences.
• You use AI throughout your process for exploration, prototyping, production, automation, and writing front-end code.

Responsibilities

• Lead design across key brand moments - product launches, campaigns, events, internal initiatives, and moments not yet defined.
• Evolve the foundational elements of Vercel's visual identity: typography, color, composition, iconography, imagery, motion, and product-brand expression.
• Design across mediums, including web, motion, 3D, social, print, swag, and environments.
• Move between Figma and code - writing HTML/CSS/JS and using AI-assisted tools to prototype independently.
• Build and evolve a brand system that scales without going stale, translating it into tools, templates, and production-ready assets.
• Work hands-on from concept through final production, including preparing files, specs, and assets for implementation.
• Know when motion, 3D, code, or emerging technology strengthens an idea and when simpler execution serves better.
• Establish a shared visual language across product, marketing, and internal comms - scalable from daily use to major brand moments.
• Partner with design engineers to refine prototypes into high-quality digital experiences.
• Collaborate with engineering, marketing, product design, and leadership to align on strategy and ship cohesive work.
• Direct and collaborate with external studios, freelancers, photographers, illustrators, printers, fabricators when needed.
• Present and defend creative decisions, linking visuals to brand, product, audience, and business goals.

Skills

Brand design

Systems thinking

Typography

Motion/visual storytelling

AI-assisted design

Tools

v0

Cursor

Claude Code

Job description

Vercel, based in San Francisco, is seeking a Brand Designer on the Core team who can shape the visual language for a fast-growing platform. You'll craft systems, experiences, and brand moments that scale across product launches, social, motion, print, and events.

You’ll prototype in HTML/CSS/JS, leverage AI-assisted coding tools, and collaborate with engineering, marketing, product design, and leadership to ship cohesive work.