Senior Brand Designer

Webhosting; New York (NY); Hybrid; USD 156,000 - 234,000; Full time

Benefits offered by this job

Equity

Bonus potential

Job summary

Vercel is seeking a Brand Designer on the Core team to evolve the visual language and create systems that scale across web, motion, 3D, social, print and environments.

You'll write code, prototype in HTML/CSS/JS, and use AI-assisted tools to bring ideas to life, while collaborating with engineering, marketing, product design, and leadership.

This high-impact role rewards craft, speed, and attention to detail, with opportunities to shape brand moments from product launches to campaigns.

Qualifications

• Brand system development
• Prototyping with HTML/CSS/JS
• Cross-functional collaboration and advocacy

Responsibilities

• Lead design across key brand moments: product launches, campaigns, events, internal initiatives
• Evolve typography, color, composition, iconography, imagery, motion, and product-brand expression
• Design across mediums: web, motion, 3D, social, print, swag, environments
• Move between Figma and code to prototype independently with AI-assisted tools
• Build and evolve a scalable brand system and production-ready assets
• Collaborate with engineering, marketing, product design, and leadership to align on strategy
• Direct and collaborate with external studios, photographers, and printers as needed
• Present and defend creative decisions linking visuals to goals

Skills

Brand design

Typography

Color system

Composition

Iconography

Imagery

Motion design

3D design

Web prototyping

Code: HTML/CSS/JS

Tools

Figma

AI-assisted tools

v0

Cursor

Claude Code

Job description

Hybrid Full-time Senior Marketing

Job Description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what's next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies likeOpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you're building our products, supporting our customers, growing our community, or shaping our story, you'll help define what comes next.

About the role

Help shape a brand that moves as fast as the platform it represents.

As a Brand Designer on Vercel's Core team, you'll help evolve the foundational visual language of a brand trusted by the most ambitious builders in the world. You'll create systems, experiences, and defining brand moments that are instantly recognizable, creatively ambitious, and built to scale.

This is not a purely static design role. You'll work across brand systems, digital experiences, product launches, social, motion, print, events, environments, and the occasional piece of swag. We're looking for someone who can design, prototype, and use AI-assisted code to bring brand ideas to life.

You're a tinkerer, a visual strategist, and a creative explorer. You create clarity from complexity and actively use AI throughout your workflow to design, prototype, automate, experiment, and write code. You push the work until it's sharp, then ship.

This is craft at speed. It's a high-impact, high-visibility role for someone who sweats the details, thinks in systems, and knows when to veer left for a one-off moment that makes people stop scrolling.

We move quickly. The bar is high. Your work ships.

What you'll do

• Lead design across key brand moments - product launches, campaigns, events, internal initiatives, and moments not yet defined
• Evolve the foundational elements of Vercel's visual identity: typography, color, composition, iconography, imagery, motion, and product-brand expression
• Design across mediums, including web, motion, 3D, social, print, swag, and environments, choosing whatever format best serves the story
• Move fluidly between Figma and code - writing HTML/CSS/JS and using AI-assisted tools (v0, Cursor, Claude Code) - to prototype independently and explore new forms of brand expression
• Build and evolve a brand system that scales without going stale, translating it into tools, templates, and production-ready assets
• Work hands-on from concept through final production, including preparing files, specs, and assets for implementation
• Know when motion, 3D, code, or emerging technology meaningfully strengthens an idea - and when a simpler execution serves better
• Establish a shared visual language across product, marketing, and internal comms - flexible enough to scale from everyday use to major brand moments
• Partner with design engineers to polish prototypes into high-quality digital experiences
• Collaborate with engineering, marketing, product design, and leadership to align on strategy and ship cohesive work
• Direct and collaborate with external specialists - studios, freelancers, photographers, illustrators, printers, fabricators - when execution extends beyond your own craft
• Present and defend creative decisions, connecting visual choices to brand, product, audience, and business goals

The San Francisco, CA base pay range for this role is $156,000-$234,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.