Senior Brand Designer: AI-Driven Brand Systems

Webhosting; New York (NY); Hybrid; USD 156,000 - 234,000; Full time

Benefits offered by this job

Equity

Bonus potential

Job summary

Vercel is seeking a Brand Designer on the Core team to evolve the visual language and create systems that scale across web, motion, 3D, social, print and environments.

You'll write code, prototype in HTML/CSS/JS, and use AI-assisted tools to bring ideas to life, while collaborating with engineering, marketing, product design, and leadership.

This high-impact role rewards craft, speed, and attention to detail, with opportunities to shape brand moments from product launches to campaigns.

Qualifications

• Brand system development
• Prototyping with HTML/CSS/JS
• Cross-functional collaboration and advocacy

Responsibilities

• Lead design across key brand moments: product launches, campaigns, events, internal initiatives
• Evolve typography, color, composition, iconography, imagery, motion, and product-brand expression
• Design across mediums: web, motion, 3D, social, print, swag, environments
• Move between Figma and code to prototype independently with AI-assisted tools
• Build and evolve a scalable brand system and production-ready assets
• Collaborate with engineering, marketing, product design, and leadership to align on strategy
• Direct and collaborate with external studios, photographers, and printers as needed
• Present and defend creative decisions linking visuals to goals

Skills

Brand design

Typography

Color system

Composition

Iconography

Imagery

Motion design

3D design

Web prototyping

Code: HTML/CSS/JS

Tools

Figma

AI-assisted tools

v0

Cursor

Claude Code

Job description

Vercel is seeking a Brand Designer on the Core team to evolve the visual language and create systems that scale across web, motion, 3D, social, print and environments.

You'll write code, prototype in HTML/CSS/JS, and use AI-assisted tools to bring ideas to life, while collaborating with engineering, marketing, product design, and leadership.

This high-impact role rewards craft, speed, and attention to detail, with opportunities to shape brand moments from product launches to campaigns.