Senior Brand Creative Lead Immersive Experiences

Netflix; Los Angeles (CA); On-site; USD 198,000 - 310,000; Full time

Job summary

Netflix is seeking an experienced Manager, Brand Creative to lead mid-to-lower funnel campaigns for Netflix House across Philadelphia, Dallas, and Las Vegas launches. You will craft premium, participatory campaigns that elevate the brand while driving fans to engage with immersive experiences.

The role requires deep art direction across multiple media, strong collaboration with internal and external partners, and a passion for pop culture.

Qualifications

• 10+ years in creative marketing.
• Art direction across AV, Static, Social, Events, Internal Comms.
• In-house/agency/consultancy experience with deep production.
• Experiential marketing or physical experiences a plus.
• Experience managing vendors and budgets for campaigns.
• Strong communication to align creative with business priorities.
• Experience leading global cross-functional projects end-to-end.
• Ability to make decisions with ambiguity; proactive and collaborative.

Responsibilities

• Develop and execute mid-to-lower funnel creative for Netflix House campaigns.
• Guide creative campaigns concept-to-delivery, coordinating with external vendors and internal teams.
• Ensure Netflix voice and visual identity consistency with Brand Creative Studio Design.
• Collaborate with Netflix House to drive press, fan engagement and ticket sales.
• Work with Brand Creative Studio Strategy to translate briefs into actionable goals.

Skills

Creative marketing

Art direction across media

In-house/agency experience

Experiential marketing

Vendor & budget management

Strong communication

Global cross-functional projects

Decision making under ambiguity

Bias toward action

Job description

Netflix is seeking an experienced Manager, Brand Creative to lead mid-to-lower funnel campaigns for Netflix House across Philadelphia, Dallas, and Las Vegas launches. You will craft premium, participatory campaigns that elevate the brand while driving fans to engage with immersive experiences.

The role requires deep art direction across multiple media, strong collaboration with internal and external partners, and a passion for pop culture.