Manager, Creative (Netflix House) - Brand Creative Studio

Netflix; Los Angeles (CA); On-site; USD 198,000 - 310,000; Full time

Job summary

Netflix is seeking an experienced Manager, Brand Creative to lead mid-to-lower funnel campaigns for Netflix House across Philadelphia, Dallas, and Las Vegas launches. You will craft premium, participatory campaigns that elevate the brand while driving fans to engage with immersive experiences.

The role requires deep art direction across multiple media, strong collaboration with internal and external partners, and a passion for pop culture.

Qualifications

• 10+ years in creative marketing.
• Art direction across AV, Static, Social, Events, Internal Comms.
• In-house/agency/consultancy experience with deep production.
• Experiential marketing or physical experiences a plus.
• Experience managing vendors and budgets for campaigns.
• Strong communication to align creative with business priorities.
• Experience leading global cross-functional projects end-to-end.
• Ability to make decisions with ambiguity; proactive and collaborative.

Responsibilities

• Develop and execute mid-to-lower funnel creative for Netflix House campaigns.
• Guide creative campaigns concept-to-delivery, coordinating with external vendors and internal teams.
• Ensure Netflix voice and visual identity consistency with Brand Creative Studio Design.
• Collaborate with Netflix House to drive press, fan engagement and ticket sales.
• Work with Brand Creative Studio Strategy to translate briefs into actionable goals.

Skills

Creative marketing

Art direction across media

In-house/agency experience

Experiential marketing

Vendor & budget management

Strong communication

Global cross-functional projects

Decision making under ambiguity

Bias toward action

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of whats next.

About the team

The Netflix Brand Creative Studio is an in-house team of Strategists, Creatives, Designers, Producers, and Program Managers who create culturally relevant and commercially rewarding ways for Netflix to delight our fans, strengthen our brand, and deliver for the business. We help develop and execute a variety of creative programs spanning a range of audiences, goals, formats, styles, and scale. Were focused on building passionate fandoms and shaping how the world perceives, experiences, and connects with our brand. We find fresh ways to express our brand values and beliefs. We create brand marketing as entertaining as our content. We put creativity at the center of our brand partnerships so our collaborations with advertisers continue to deliver on our mission to entertain the world. We partner with teams across the company to ensure our brand both adds value to and benefits from all our collective efforts.

Function & Role Overview

The studio is looking for an experienced and hands-on Manager, Brand Creative to help create the kind of entertaining campaigns that will help grow and shape the next era of Netflix. The right candidate will be a born storyteller with strong art direction chops that translate across many canvases. They should be a deep lover of pop-culture and inspired by creativity across categories.

This particular role will focus on driving hype around Netflix House, our growing collection of immersive physical fan destinations. As Art Director, you will help build the next story of Netflix Houses construction, shaping how this new entertainment concept is defined in the hearts and minds of fans driving them to play, eat, shop and step into their favorite worlds in real life.

In this role, you will focus on mid-to-lower funnel creative campaigns for Philadelphia and Dallas locations, while also supporting the consumer launch of Netflix House Las Vegas. From art directing seasonal campaigns, to crafting nimble, conversion driving creative that keeps fans buzzing, youll ensure our brand looks premium, feels participatory, and effectively drives business impact.

In this role, you will:

• Develop and execute mid-to-lower funnel creative for seasonal campaigns, recurring programming, and evergreen marketing for Netflix House.
• Holistically craft and guide creative campaigns from concept to delivery, partnering with external vendors and internal stakeholders including direction of development, art direction, post and finishing at the highest level of craft
• Ensure the consistency of Netflix voice and visual identity are maintained, in partnership with the Brand Creative Studio Design team
• Partner with Netflix House team to infuse business goals with smart, scalable creative that draws press, fan conversation and increased foot fall and ticket sales
• Partner with Brand Creative Studio Strategy to breathe creative life into marketing briefs, ensuring key goals, considerations and measurements are accounted for and accomplished

Experience and skills:

• 10+ years working in creative marketing with high-growth, global consumer, entertainment, and/or technology brands known for compelling, culture-shaking creativity
• A wealth of experience with creative, defining art direction across different media types including AV, Static, Social, Events, Internal Comms and everything else you could imagine
• A background representing a blend of experiences across in-house, agency and/or consultancy teams. Deep production experience required
• Experience in experiential marketing and/or the marketing of physical experiences a plus
• Comfortable working with all types of vendors and budgets from agency-led 360 campaigns to small, scrappy in-house projects
• Strong communication and input abilities on making strategic, creative work that is grounded in business priorities
• Experience managing global cross-functional projects end-to-end
• Must have excellent communication skills and judgment with the ability to proceed effectively through ambiguity
• Will demonstrate a bias towards action and be ready to roll up their sleeves to get the work done. Should be humble, curious, collaborative, and nimble.
• Able to work from our Los Angeles offices
• Can flourish in our unique company culture

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $198,000.00 - $310,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.