Senior Brand Creative Director — AI‑Enabled Identity Systems

Purple, Rock, Scissors, LLC.; Orlando (FL); On-site; USD 140,000 - 180,000; Full time

Job summary

Purple, Rock, Scissors (PRPL) seeks a Senior Creative Director to shape and lead brand identity systems across digital, physical, and experiential touchpoints. You will mentor designers while actively contributing to work, setting a high bar for craft and originality.

You’ll drive brand ecosystems from concept to launch, collaborating with strategy, engineering, and client teams to translate ideas into cohesive, scalable experiences that resonate in the real world.

Qualifications

• 10+ years of professional creative experience.
• Proven leadership in brand identity development.
• Portfolio demonstrating end-to-end brand systems.
• Track record mentoring creative teams.

Responsibilities

• Develop and direct brand identity systems from strategy to final execution.
• Create scalable visual frameworks across digital, print, environmental, and experiential touchpoints.
• Translate positioning and messaging into compelling visual language.
• Ensure consistency across multi-platform brand ecosystems.
• Own design end-to-end from concept to production-ready files and handoff.
• Guide UI visual systems in partnership with product and UX teams.
• Lead critiques and feedback loops to improve the work.

Skills

Brand leadership

Creative direction

Mentoring

Tools

Figma

Weavy

Job description

Purple, Rock, Scissors (PRPL) seeks a Senior Creative Director to shape and lead brand identity systems across digital, physical, and experiential touchpoints. You will mentor designers while actively contributing to work, setting a high bar for craft and originality.

You’ll drive brand ecosystems from concept to launch, collaborating with strategy, engineering, and client teams to translate ideas into cohesive, scalable experiences that resonate in the real world.