Senior Copywriter

Indegene; New York (NY); Vor Ort; USD 85.000 - 120.000; Vollzeit

Zusammenfassung

Indegene is seeking a CultHealth Senior Copywriter in New York to craft compelling advertising copy that promotes client products and services. You will lead copy development, collaborating with the broader creative team to shape engaging campaigns across multiple media channels.

You will act as a copy lead on assigned brands, presenting ideas, incorporating client feedback, and mentoring junior team members when appropriate.

Aufgaben

• Create new and unique concepts for brands using research, decisions, and strategy.
• Write clear, persuasive copy for target audiences including consumers, patients, payors, caregivers, or healthcare professionals.
• Develop copy across media channels: print, broadcast, digital, video, web, mobile, email, etc.
• Collaborate with art directors and the creative team to produce campaigns.
• Weekly check-ins with your manager to discuss progress and issues on assignments.
• Articulate ideas in meetings with rationale and be open to client feedback.
• Interpret information from client meetings accurately and attentively.
• Maintain high detail, grammar, and accuracy in all copy.
• Manage time effectively to meet deadlines.
• Present ideas confidently to clients with minimal supervision.
• Offer fresh perspectives and ideas to improve campaigns and pitches.
• Partner with cross-functional teammates to broaden audiences and channels.

Jobbeschreibung

As a CultHealth Senior Copywriter you will impress clients and colleagues with your creativity and thinking! Create compelling and inspiring advertising copy to promote our client’s products and services, and present the information in an engaging, concise and easy-to-understand manner.

You will be viewed as a leader on your team from a copy standpoint and, if interested, can start to develop/hone your managerial skills with the help of your manager.

Responsibilities:

• Create new and unique concepts for our clients’ brands, using information gathered from research, account management, strategy.
• Write clear and persuasive copy that communicates directly to the target audience (consumers, patients, payors, caregivers, or healthcare professionals).
• Create copy that communicates across a variety of media channels (from traditional print and broadcast, to digital, video, web, mobile, email, etc.).
• Work closely with art directors and entire creative team to produce new and effective advertising campaigns.
• Be responsible for checking in with your manager more formally on at least a weekly basis to discuss any concerns or issues you’re having with assignments or to just discuss the status of certain projects.
• Articulate and defend your ideas in meetings and presentations, but also be open to constructive critique, including client feedback.
• Listen carefully and be able to properly interpret information from client meetings.
• Be a stickler for detail, accuracy and grammar.
• Manage your time efficiently to meet deadlines.
• Confidently present your ideas to the client (without much supervision of your manager).
• Openly express your POV on ideas and strategies with rationale to support; suggest new and different ways to approach projects if you have insight on how to improve something, don’t hold back!
• Look for opportunities to help on pitches, partnering with an art director for concepting.
• Expand your expertise. Broaden the specialty areas on which you focus regularly, the audiences you’re writing for (DTC/HCP/sales reps) and the channels for which you’re writing.
• Partner closely with cross functional teammates, like the brand planner, account director, UX associates (for digital projects); medical directors, and editors.
• Be a "copy lead" on the brand(s) to which you are assigned, owning projects from start to finish, pulling in your manager for oversight/approvals.