Senior Brand & Consumer Insights Lead

Accenture PLC; Columbus (OH); On-site; USD 123,000 - 271,000; Full time

Job summary

Accenture is seeking an Insights Lead, Brand & Consumer Analytics to transform data into actionable business insights across Brand and Consumer initiatives. This role expands the Analytics team, collaborating with onshore leads for Commercial & Digital Commerce analytics and MMM & Forecasting to deliver holistic performance insights.

The role requires cultivating trusted relationships with stakeholders across Marketing, IT, Sales, and Finance, and translating complex findings into clear business

Qualifications

• Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations.
• Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels.
• Demonstrated expertise in data storytelling, executive presentations, and insight communication.
• Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis.
• Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
• Ability to synthesize large, complex datasets into concise business insights and strategic recommendations.
• Strong executive presence and communication skills, with experience presenting to senior leadership audiences.
• Experience across a variety of industries is important and B2B experience is a plus.

Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop compelling, data-driven narratives that influence decision-making and business strategy.
• Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
• Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
• Integrate insights across multiple analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
• Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.

Skills

Client relationship management

Stakeholder engagement

Data storytelling

Executive presentations

Analytical problem solving

Statistical methodologies

Hypothesis-driven analysis

Data extraction

SQL

Python

Synthesis of large datasets

Executive communication

Tools

SQL

Python

Job description

Accenture is seeking an Insights Lead, Brand & Consumer Analytics to transform data into actionable business insights across Brand and Consumer initiatives. This role expands the Analytics team, collaborating with onshore leads for Commercial & Digital Commerce analytics and MMM & Forecasting to deliver holistic performance insights.

The role requires cultivating trusted relationships with stakeholders across Marketing, IT, Sales, and Finance, and translating complex findings into clear business