Senior Insights Lead — Brand & Consumer Analytics

Accenture PLC; Atlanta (GA); On-site; USD 150,000 - 260,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture PLC is seeking an Insights Lead, Brand & Consumer Analytics to transform data into actionable business insights across Brand and Consumer initiatives. The role expands analytics capabilities and collaborates with onshore leads across Commercial & Digital Commerce, MMM & Forecasting, and marketing initiatives.

The successful candidate will develop trusted client relationships, lead deep-dive analyses, and translate findings into clear business recommendations for executive audiences.

Qualifications

• Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations.
• Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels.
• Demonstrated expertise in data storytelling, executive presentations, and insight communication.
• Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis.
• Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.

Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop compelling, data-driven narratives that influence decision-making and business strategy.
• Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
• Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
• Integrate insights across multiple analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
• Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.

Skills

Data storytelling

Client relationship management

Executive presentations

Statistical methodologies

Hypothesis-driven analysis

Python

SQL

Tools

SQL

Python

Job description

Accenture PLC is seeking an Insights Lead, Brand & Consumer Analytics to transform data into actionable business insights across Brand and Consumer initiatives. The role expands analytics capabilities and collaborates with onshore leads across Commercial & Digital Commerce, MMM & Forecasting, and marketing initiatives.

The successful candidate will develop trusted client relationships, lead deep-dive analyses, and translate findings into clear business recommendations for executive audiences.