Brand & Consumer Insights Lead: Data-Driven Strategy

Accenture PLC; St. Louis (MO); On-site; USD 122,000 - 338,000; Full time

Job summary

Accenture seeks an Insights Lead for Brand & Consumer Analytics to transform data into actionable business insights across marketing and commerce initiatives. You will drive advanced analytics, develop data-driven narratives, and translate findings into strategic recommendations for senior leadership.

You will collaborate with Marketing, IT, Sales, and Finance, align across MMM, forecasting, and digital commerce workstreams, and elevate executive communications.

Qualifications

• Minimum 10+ years' experience in analytics roles with increasing responsibility.
• Strong client relationship management and stakeholder engagement skills.
• Demonstrated expertise in data storytelling and executive presentations.
• Advanced analytical and problem-solving capabilities with SQL and Python.
• Experience synthesizing large datasets into concise business insights.

Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop data-driven narratives that influence decision-making and strategy.
• Translate findings into actionable recommendations for executives and stakeholders.
• Partner with client and internal teams to identify opportunities and drive outcomes.
• Integrate insights across MMM, forecasting, commercial performance, and digital commerce.
• Elevate quality, consistency, and business relevance of analytical deliverables.

Skills

Analytics leadership

SQL

Python

Stakeholder mgmt

Tools

Tableau

Power BI

Excel

Job description

Accenture seeks an Insights Lead for Brand & Consumer Analytics to transform data into actionable business insights across marketing and commerce initiatives. You will drive advanced analytics, develop data-driven narratives, and translate findings into strategic recommendations for senior leadership.

You will collaborate with Marketing, IT, Sales, and Finance, align across MMM, forecasting, and digital commerce workstreams, and elevate executive communications.