Senior Brand Manager, Campaigns & Strategy

Strava; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Strava in New York City is seeking a Senior Brand Marketing Manager to own flagship campaigns end-to-end, spanning paid media to partnerships, in a hybrid work setting three days on-site.

You’ll collaborate with Product Marketing and ACP, brief external partners, guide brand platform development, and bring data-driven decisions to campaign planning.

Qualifications

• Substantial experience in brand or integrated marketing, with ownership of campaign strategy from brief through execution at a flagship or portfolio level.
• Comfort partnering closely with product marketing and other cross-functional teams on go-to-market timing, without owning launch mechanics yourself
• Working knowledge of both paid media planning and organic growth tactics, including social, influencer marketing, and partnership marketing
• Strong analytical instincts; you’re comfortable working with performance and brand health data to make and defend investment decisions
• A creative eye and comfort directing external agency, creator, and production partners
• Excellent written communication; you can write a brief that gives creative, media, and partnership teams real direction
• Experience partnering with community, partnerships, or athlete/creator relations functions is a strong plus

Responsibilities

• Own flagship brand campaigns end-to-end from brief through execution and measurement.
• Write and drive campaign briefs across paid media, organic social, influencer marketing, and partnerships.
• Partner with Athlete & Community Partnerships (ACP) to bring brand strategy into athlete, creator, and community programs, and amplify ACP-sourced content across paid and organic channels.
• Brief and direct external social and creative partners on organic execution.
• Contribute to our brand platform build as it moves toward launch.
• Bring data and analytical rigor to campaign planning and post-mortems, using performance and brand health data to inform investment decisions.
• Take ownership of select flagship campaigns currently held by the Director of Brand & Social, freeing up capacity for platform and portfolio-level strategy.
• Report on campaign performance and brand impact to marketing leadership

Skills

Brand marketing

Integrated marketing

Campaign strategy

Paid media planning

Organic growth tactics

Analytics

Agency/production direction

Cross-functional collaboration

Written communication

Job description

About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, the company’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with the company today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

About This Role

Strava's Brand & Social team sets and drives the brand marketing strategy behind the company's growth, from campaign strategy and creative production to social and partnerships. We've built our approach around a simple thesis: consistency compounds, and disciplined investment in brand awareness pays off in measurable acquisition efficiency. Heading into 2027, that means a flagship brand platform launch and a portfolio of high-stakes go-to-market moments that need dedicated, senior ownership.

As Senior Brand Marketing Manager, you'll own our flagship brand campaigns end-to-end, from brief through execution and measurement, spanning paid media, organic social, influencer marketing, and partnerships. You'll partner closely with Product Marketing, who lead our go-to-market launches, to keep brand work and launch timing moving in lockstep, and with Athlete & Community Partnerships (ACP) to bring brand strategy into athlete, creator, and community programs and amplify what they source. Rather than managing social channels day to day, you'll brief and direct our external social and creative partners. You'll also help carry our brand platform build forward as it moves toward launch, and take ownership of major campaigns currently sitting with our Director of Brand & Social, freeing up capacity for higher-level strategy.

We follow a flexible hybrid model that translates to more than half of your time on-site in our New York City office, three days per week.

What You’ll Do

Own our flagship brand campaigns end-to-end, from brief through execution and measurement, in close partnership with Product Marketing, who lead go-to-market launches

• Write and drive campaign briefs that translate brand strategy into integrated, multi-channel executions across paid media, organic social, influencer marketing, and partnerships

• Partner with Athlete & Community Partnerships (ACP) to bring brand strategy into athlete, creator, and community programs, and amplify ACP-sourced content across paid and organic channels

• Brief and direct external social and creative partners on organic execution, rather than managing channels directly

• Contribute to our brand platform build as it moves toward launch

• Bring data and analytical rigor to campaign planning and post-mortems, using performance and brand health data to inform investment decisions

• Take ownership of select flagship campaigns currently held by the Director of Brand & Social, freeing up capacity for platform and portfolio-level strategy

• Report on campaign performance and brand impact to marketing leadership

What You’ll Bring to the Team

Substantial experience in brand or integrated marketing, with ownership of campaign strategy from brief through execution at a flagship or portfolio level

• Comfort partnering closely with product marketing and other cross-functional teams on go-to-market timing, without owning launch mechanics yourself

• Working knowledge of both paid media planning and organic growth tactics, including social, influencer marketing, and partnership marketing

• Strong analytical instincts; you’re comfortable working with performance and brand health data to make and defend investment decisions

• A creative eye and comfort directing external agency, creator, and production partners

• Excellent written communication; you can write a brief that gives creative, media, and partnership teams real direction

• Experience partnering with community, partnerships, or athlete/creator relations functions is a strong plus

Why Join Us?

Movement brings us together. At the company, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at the company makes an impact.

When you join the company, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

the company builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world‑class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

the company is an equal opportunity employer. In keeping with the values of the company, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy‑related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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