Brand Campaigns Architect — Strategy & Growth

US Health Partners, LLC; New York (NY); Híbrido; USD 140.000 - 200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Descripción de la vacante

Strava, the app for active people, is seeking a Senior Brand Marketing Manager in New York City. You will own flagship campaigns end-to-end, coordinating with Product Marketing and ACP to translate brand strategy into paid, organic, influencer, and partnership initiatives.

You will brief external agencies and shape the brand platform toward launch while applying data-driven rigor to optimization and decision making. This role blends creative direction with strategic investment insights.

Formación

• Substantial experience in brand or integrated marketing with ownership of campaign strategy from brief through execution at a flagship or portfolio level.
• Comfort partnering closely with product marketing and other cross-functional teams on go-to-market timing, without owning launch mechanics yourself.
• Working knowledge of paid media planning and organic growth tactics, including social, influencer marketing, and partnership marketing.
• Strong analytical instincts; comfortable working with performance and brand health data to inform investment decisions.
• A creative eye and comfort directing external agency, creator, and production partners.
• Excellent written communication; you can write a brief that gives creative, media, and partnership teams real direction.

Responsabilidades

• Own our flagship brand campaigns end-to-end, from brief through execution and measurement, in close partnership with Product Marketing.
• Write and drive campaign briefs that translate brand strategy into integrated, multi-channel executions across paid media, organic social, influencer marketing, and partnerships.
• Partner with Athlete & Community Partnerships to bring brand strategy into athlete, creator, and community programs, and amplify ACP-sourced content across paid and organic channels.
• Brief and direct external social and creative partners on organic execution, rather than managing channels directly.
• Contribute to our brand platform build as it moves toward launch.
• Bring data and analytical rigor to campaign planning and post-mortems, using performance and brand health data to inform investment decisions.
• Take ownership of select flagship campaigns currently held by the Director of Brand & Social, freeing up capacity for platform and portfolio-level strategy.
• Report on campaign performance and brand impact to marketing leadership.

Conocimientos

Brand marketing

Campaign strategy

Cross-functional collaboration

Analytical thinking

Creative direction

Written communication

Descripción del empleo

Strava, the app for active people, is seeking a Senior Brand Marketing Manager in New York City. You will own flagship campaigns end-to-end, coordinating with Product Marketing and ACP to translate brand strategy into paid, organic, influencer, and partnership initiatives.

You will brief external agencies and shape the brand platform toward launch while applying data-driven rigor to optimization and decision making. This role blends creative direction with strategic investment insights.