Senior Brand & Campaign Strategy Lead

Maximus

Montpelier (VT)

Remote

USD 130,000 - 150,000

Full time

13 days ago

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Job summary

Maximus is seeking a Sr. Branding and Marketing Manager to lead the enterprise brand and integrated marketing strategy.

You will translate strategic direction into campaigns, content, digital experiences and market-facing activation, while leading defined initiatives from strategy to execution. The role sits at the intersection of brand, campaigns, content, digital and creative strategy; you will move between strategic thinking and hands-on marketing, turning direction into actionable plans and

Qualifications

Bachelor's degree in related field required.
7+ years of brand strategy/marketing experience.
Experience developing and executing integrated campaigns.
Strong understanding of brand positioning and audience strategy.
Ability to translate complex concepts into marketing narratives.

Responsibilities

Develop and execute integrated communications strategies across platforms.
Lead campaigns from strategy through execution and measurement.
Collaborate with project teams and stakeholders to deliver communication products.
Support business development efforts with client-facing materials.
Manage budgets, timelines, and resource allocation for campaigns.
Monitor market trends and campaign performance to inform tactics.